Background & Key Objectives
To understand customer perception and buying behaviour of yard/ garden owners in multiple countries
To assess the current trends for products for ticks & fleas and purchasing pattern in each of the country
Methodology & Approach
We translated the questionnaire in local language and hosted, programmed the link
15 minutes online survey was conducted targeting yard/garden owners in each country.
Further quotas for yard/garden owners as Home owners of a single family dwelling with a yard and/or garden.
Must be decision maker
Has visited in last 12 months -Garden center/nursery, DIY store/hardware store, Online stores, Pet stores, Vets and others
Data was provided separately for each country client expected SPSS/Excel datafile structure to help them in analysis
Our primary research helped our client to evaluate current customer perceptions and assess gaps and potential opportunities in this segment.