CASE STUDIES |

Industry-Medical Products & Services

Study Type-Clinical Chemistry

Geography-US | UK | India | Brazil | China | Spain | Germany | France | Italy

Sample Size-100

Respondents-Materials Management | Administrator

Background & Key Objectives

The main objective was to understand the new entrant acceptance in the Clinical Chemistry segment by the medical fraternity

Methodology & Approach

In-depth telephonic discussions of 40 minutes were conducted with multiple stakeholders, learning about the competitive and market dynamics within the clinical laboratory setting, both within hospitals and in reference labs

Our Solution

Our findings enabled the end-client discuss and evaluate new business models in purchasing laboratory equipments like reagent rentals and cost Per reportable.

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