CASE STUDIES |
Industry-Pharma & Lifesciences
Study Type-Executives Survey
Geography-United States
Sample Size-100
Respondents-Chief Information Pharma/Biotech brand directors/VPs
Key objective of this study is to understand the change in marketing spend for traditional vis-à-vis digital marketing for pharma companies
The scope of the quantitative survey of 30 minutes duration was to gather insights on marketing budget that pharma companies allocate to their marketing and how digital transformation has impacted their spend percentage in digital and conventional means of advertising. Further, we collated targeted information on focus areas of DTP (Direct to Physician) or DTC (Direct to Consumer) marketing and familiarity of the concept of programatic buying.
We presented data tables and cross-tabs and our insights enabled the end-client define paramerets for conventional traditional vs digital marketing methodologies.
Segment:Agri & Animal Health
Methodology:Yard/Garden Owners Study
Target Respondents:Yard/garden owners involved in buying/ influencing Ticks and Fleas products
Methodology:Tractors and Harvesters Study
Target Respondents:Farmers – Contractors for New Holland Brand and Competition
Methodology:Veterinarians Study
Target Respondents:Veterinarians treating small animals
Segment:Pharma & Lifesciences
Methodology:Dentists Survey
Target Respondents:Dentists
Segment:Healthcare Providers
Methodology:Nursing Curriculum
Target Respondents:Professor level and designated as Dean of Nursing /Chief
Segment:Healthcare Payers
Methodology:Translational Medicine
Target Respondents: Heads/ Senior Stakeholders in Translational Medicine
Segment:Medical Products & Services
Methodology:Clinical Chemistry
Target Respondents:Materials Management | Administrator
Methodology:IV Infusion Pump Study
Target Respondents:Purchasing Managers and Nursing Managers
Methodology: Metastatic Colorectal
Target Respondents:Prostrate Cancer Patients and Caregivers
Unlike our competitors, we strongly believe in providing our clients with best-in-class, meaningful, reliable healthcare and medical research solutions. Please take a look at some of our case studies to understand our work better.We promise to respond to your changing demands and project requirements! It’ll be a pleasure to work with us! Get in touch with us to find out more!