Unimrkt Health market research covers broad spectrum of medical product and services. We have varied exposure in hand held, portable, capital equipment as well as consumable devices. We have proven expertise in clinical diagnostics, therapeutic devices such as infusion pumps, vascular access, ventilators, hemodialysers, pacemakers and others, healthcare informatics, digital health and other hospital consumables.

Further, our methodologies are flexible and customized as per the business challenges, encompassing all major stakeholders involved in the services, accessories and marketing that work to bring the client product/ device/ services to market – incorporated with the insight needed to succeed in marketplace. That said, we assist in studies from the initial concept right through to commercialization addressing the physical, emotional and logistical challenges faced by medical fraternity, patients, advocacy groups, competitors and other key stakeholders.


We collect insights not only from doctors but from other medical fraternity as well. Some of other medical professionals are:

  • General Physicians
  • Aesthetics
  • Anaesthetists
  • Cardiologists
  • Diabetologists
  • Dermatologists
  • Radiologists
  • Neurosurgeons
  • Orthopedics
  • Plastic surgeons
  • Gynaecologists
  • Obstetricians
  • Endocrinologists
  • Cosmetic surgeons
  • Pathologists
  • Psychiatrists
  • General surgeons
  • Pediatricians
  • Ophthalmologists
  • Hematologists
  • HIV/AIDS specialists
  • Dentists
  • Nephrologists
  • Obstetricians
  • ENT specialists
  • Oncologists

Unimrkt Health provides customized solutions to the clients with focus on medical device industry to gather thorough understanding of the market and regulatory trends, market segmentation data, and competitor insights to identify the growth opportunities and key challenges. So, if you are looking for tailored services to assess the medical landscape, improve your client business model, shape your offerings and widen the horizons, then we have the expertise you are looking for.

We cover multiple modalities of medical products and services including PoC, Cart based, Compact / Portable and have expertise in:

Client Engagements by therapeutic category in healthcare market

Diagnostic Equipments & Products

Opthalmoscopes, Otoscopes, Dermatoscopes, Stethoscopes, Thermometers, ECG machine, Endoscopes, Ostomy Products, and Enteral Feeding Pumps, Pulse oximeters, Laryngoscope sets, In-Vitro Diagnostics and Analyzers

Medical Imaging

X-Ray (Analog, CR and DR), Positron emission tomography (PET Scan), Magnetic Resonance Imaging (MRI Scan), Computed tomography (CT Scan), Magnetoencephalography (MEG Scan), Ultrasound imaging

Life Support Medical Equipments

Medical ventilators, Incubators, Anaesthetic machines, Heart-lung machines, ECMO, Dialysis machines

Anaesthesia Equipments & Products

Face Masks, Reservoir Bag PVC, Rebreathing Bags, Head Harness, Magill Forceps, Oxygen Cylinder, Corrugated Tube, Anesthesia Machine

Laboratory Products

Centrifuge, Clinical Lab Devices, Hot Plates, Laboratory Incubator, Water Bath, Laboratory Autoclave, Condensors, Desiccators Glassware, Densitometer, UV-air flow Cleaner-recirulator

Surgical Instruments & Consumables

Diathermy machine, Operating lamp, ECG machine, Clamps, Scissors and Forceps, Electrosurgical Generator, Surgical Light, CABG, Valve repair/replacement, CRDM, Ventricular Assist Devices, Bariatric Surgery Devices, Surgical masks, drapes and gloves

Physiotherapy Equipments

Electro Therapy Equipments, Leg, Knee & Foot Exercise Equipments, Heat & Cold Therapy Equipments, Suspension Aids, Treatment Equipments, Hydro Therapy Equipments, Traction Aids

Dental Equipments & Products

Dental Chair, Ultra Sonic Dental Scaler, Endodontics, Dental Air Compressor, Dental Light Cure Unit, Dental Articulator, ENT Unit Products, Prosthetic And Aesthetic Supplies, Orthodontic Supplies, Endodontic Supplies, Dental Implants And Infection Control Products

ICU Equipment

Ventilator, Patient Monitor, Infusion Pump, Syringe Pump, Blood Warmer, Defibrillator

Healthcare Informatics

Radiology Information System, PACS, Hospital Information System, Laboratory Information Management System, Clinical Information System, Interoperability of Devices & Systems, EMR/IT Systems Integration

Veterinary tools

Anesthesia, Autoclaves, Centrifuges, Clearance, Defibrillators, Dental Equipment, Electrosurgical, Endoscopy, Equine Equipment, Incubators, Infusion Pumps, Medical Gas

Other Hospital Equipments

Armrest horse, Body weight scale, Sterilizers, Suction machines

Business Challenges we cover

Market Intelligence

Stakeholder Insights

Market Access, Pricing & Reimbursement

Strategic Solutions

Market Intelligence

We provide market intelligence solutions covering all major business areas to provide support at each stage of product development and commercialization by discovering unmet needs in the marketplace and to evaluate and test client ideas for feasibility and usability

  • Market Assessment
  • Market Landscape
  • Procedure Tracking
  • Competitive Analysis
  • Behavioral Analysis
  • Product Analysis
  • Opportunity Assessment
  • Price Evaluation
  • Customer Perception
  • Improving Brand Awareness

Strategic Solutions

Our in-depth scoping methodologies help customers get granular insights about the new healthcare trends and emerging technologies to gain the competitive advantage and outwit rival firms.

  • Concept Testing
  • New Product Ideation
  • Opportunity Assessment
  • Customer Mapping
  • Need Gap Analysis
  • Product Refinement
  • Win Loss Analysis
  • Value Proposition Testing
  • New Product Development

Market access, pricing and reimbursement

Unimrkt Health market access research provides optimal product development, commercialization, and life cycle planning for effective market penetration by integrating it with clinical and commercial decision-making for the clients. We have access to multitude stakeholders including national, regional and local payers, pharmacists, key opinion leaders (KOLs), physicians and patients and conduct qualitative and quantitative studies designed to bring actionable insights

  • Pricing strategy
  • Price setting at launch and post-launch research
  • Contracting, discounts, and rebates analysis
  • Pricing organization and processes study
  • Commercial due diligence study
  • Stakeholder mapping/funding flow analysis
  • Value Proposition Optimization Research
  • International Price Reference Study
  • Launch Sequence Research And Analysis
  • Unmet Needs & Value Driver Assessment Study
  • TPP Assessment & evidence research
  • Patient/caregiver reported outcomes
  • Billing and coding analysis and planning
  • Cost-effectiveness & budget impact model evaluation

Stakeholder Insights

Our main focus revolves around key executives like customers, doctors, physicians, medical technicians, industry experts, payers and healthcare professionals for their fundamental and technical knowledge about the industry landscape

  • Awareness, Attitude and Usage Research
  • Key Opinion Leaders Insights
  • Segmentation
  • Positioning/ Branding Research
  • Opportunity Assessment
  • Product Usability Testing
  • Brand Awareness Study
  • Customer Experience and Satisfaction surveys
  • Advertising Research
  • Procurement Process Analysis

We support clients towards their business and market research needs throughout all stages of clinical development (preclinical, phase I/ II/ III, launch and beyond) that helps in making better clinical and commercial decisions including new product planning to brand planning to mature brand optimization, resulting in enhanced outcomes for patients, physicians and other shareholders.


Got a challenge for us?

Unimrkt Health would be glad to assist you