QUALITATIVE

We offer the following methodologies:

Our experienced qualitative healthcare teams target the right respondent, recruits them, moderates the discussion with effective probing skills and addresses the pertinent business questions for research among stakeholders in the pharma, consumer health, medical devices, health insurance and other healthcare eco-system. We are adept at conducting enhanced qualitative research with ethnography studies, traditional focus groups, in-depth interviews or other tailored methods of qualitative data collection. Unimrkt Health offers personalized approach and dedicated project manager for every project.

 

Face to Face

Face to Face In-Depth Interviews, Focus Group Discussions, Device Testing, Patient Record Form Collection, Patient Diary, Physician/Patient Interactions, Central Location Testing & Ethnography

Online and Mobile

Online Surveys, Online Bulletin Board,
Questionnaire Pre Tests, Physician/Patient Interactions,
Patient Diary

Telephone - CATI (Computer-Assisted Telephone Interviewing)

Telephone Depth Interviews, Questionnaire Pre-Tests, Physician/Patient Interactions

Unimrkt Health differentiates through their high levels of personalized service, broad array of healthcare market research resources, expert qualitative fieldwork planning and execution, sampling expertise and skilled team of medical researchers. Our experience and expertise allows us to customize each market research study to best meet the clients goals and provide actionable results with speedy, reliable service.

Through our qualitative solutions, we address product research, brand research, customer research, promotion research, workforce research, market landscape, market access and other stakeholders analysis across multiple segments in healthcare industry