Research Support Functions
Unimrkt Healthcare offers a comprehensive suite of healthcare research support services designed to streamline critical tasks, enabling clients to focus on strategic priorities and urgent business commitments. Our offerings include survey programming services, survey data processing, data analysis, open end coding market research, and report writing and presentation preparation.
Our research support services are tailored to assist clients when internal teams are at capacity, when overflow assistance is needed, or when specific functions are preferred to be outsourced for efficiency. By managing essential business functions with expertise, we help organizations maintain focus on high-priority projects without compromising the quality of supporting tasks.
Our dedicated team ensures that all data is meticulously reviewed, processed, and delivered with exceptional accuracy and precision. From the creation of patient surveys and healthcare-focused studies to the preparation of detailed reports, we provide reliable and timely support to meet diverse client requirements.
Whether clients require assistance in survey programming or advanced data analysis, our solutions are designed to meet the highest standards of excellence, ensuring seamless support for healthcare, pharmaceutical, and market research projects.
Research Support & Services
Survey Programming & Hosting
Our survey programming services team supports clients in creating online and CATI surveys, leveraging advanced healthcare survey programming tools to gain a data-driven advantage in the marketplace. We specialize in survey programming on leading platforms, handling everything from simple screeners to complex conjoint studies with precise management and support.
Data Processing & Cross tabulations
Our data processing and tabulation services utilize best-in-class tools and techniques to process, clean, manage, and tabulate data with precision. We are proficient in handling data collected through various methodologies, including web surveys, telephonic interviews, and face-to-face interviews.
Our teams excel in open end coding market research, assigning numeric codes to words, phrases, ideas, or concepts within text. This allows for the extraction and quantitative analysis of the information and meaning embedded in the data. Open-ended questions in patient surveys and other studies generate verbatim text that requires meticulous coding for actionable analysis.
- Social media text
- Photographs, and video files
- Open-ended answers to phone surveys (CATI, voice, or text)
- Voice/Video recordings from IVR systems or ethnography studies
- Open-ended verbatims from surveys (paper surveys, online surveys, comment cards, etc.)
- Open-ended responses in customer-feedback systems
Data Analysis
We specialize in delivering data analysis outputs in formats tailored to client requirements, including tables, coding, and data exports compatible with SAS, SPSS, and other tools. Our data analysis services employ advanced methodologies to extract meaningful insights, including:
- Conjoint Analysis
- Cluster analysis
- Factor analysis
- Maximum Difference Scaling
- Regression and Multivariate Analysis
- Segmentation
- Correspondence Analysis
- Pricing Analysis
- Forecasting
Report Writing & Presentation
We transform complex statistical and mathematical analyses into clear, visually engaging graphical presentations for clients in the market research industry. During the analysis, we apply a range of statistical tests and multivariate procedures such as cluster analysis, correspondence analysis, and multiple regressions to uncover drivers of attributes, preferred channels, or pharmacy choices.
Our research support services include:
- Template conversion/creative makeover/uplifting
- Converting data received in PDF into PPT / Word / Excel format
- Converting hand-drawn into slides/pages
- Professional editing of documents for publication
- Designing and setting-up boilerplate templates
- Interpreting business ideas into visually appealing slides
- Converting raw data into slides
- Creating custom graphs/slides
- Presentations for print and projection
- Research reports
- Teasers
Research support services in healthcare encompass tasks that assist organizations in conducting effective research by managing essential operations like survey programming, survey data processing, and open end coding market research. These services enable clients to focus on strategic priorities while ensuring research accuracy, efficiency, and compliance with healthcare standards.
Survey programming refers to the creation and customization of surveys using specialized tools and platforms. This includes developing online and CATI surveys, implementing skip patterns, piping, and randomization, and supporting multimedia elements. Survey programming services ensure that surveys are designed to collect accurate, actionable data for analysis.
A research support system is a structured framework that provides tools, methodologies, and assistance for managing research processes. In healthcare, this includes services like survey hosting, data tabulation, and open end coding, ensuring data collection and processing are precise and aligned with client objectives.
Survey hosting involves deploying surveys on secure, scalable platforms to ensure seamless data collection. Hosting solutions support features like encryption for patient confidentiality, multi-language capabilities, and compatibility with web and mobile devices, providing a robust infrastructure for healthcare and market research.
Survey data processing includes cleaning, tabulating, and managing data collected from various methodologies. Key components include:
- Data cleaning to ensure accuracy.
- Coding of open-ended responses for quantitative analysis.
- Data exports in formats compatible with tools like SAS and SPSS.
- Generating reports and insights based on processed data.
Healthcare research support services enhance research quality by ensuring precision and efficiency in tasks such as survey design, survey programming, and data processing. These services utilize best practices and advanced tools to deliver reliable results, helping organizations derive meaningful insights and improve overall research outcomes.