Research Support Functions
Research Support & Services
Survey Programming & Hosting
Our survey programming and hosting team assists clients with online and CATI surveys and research tools to gain data advantage in the marketplace. We offer programming for a number of leading platforms and can program anything from simple screeners to complex conjoints.
Data Processing & Cross tabulations
Our data processing and tabulation services use the best-in-classtools and techniques to process, clean, manage and tabulate data. We have familiarity in processing data collected from various methodologies - web surveys, telephonic and face-to-face interviews. Our teams have capabilities in open end coding and we assign numeric codes to various words, phrases, ideas or concepts in text, so that the information and meaning in the text can be extracted and analyzed quantitatively. Open-ended questions in surveys generate strings of verbatim text that must be coded and analyzed. These include.
- Social media text
- Photographs, and video files
- Open-ended answers to phone surveys (CATI, voice, or text)
- Voice/Video recordings from IVR systems or ethnography studies
- Open-ended verbatims from surveys (paper surveys, online surveys, comment cards, etc.)
- Open-ended responses in customer-feedback systems
Data Analysis
We are adept at providing the outputs of data analysis in any of the forms as per the client expectations: Tables, Coding, Data export SAS, SPSS, etc., Custom reports based on multiple data analysis methods:
- Conjoint Analysis
- Cluster analysis
- Factor analysis
- Maximum Difference Scaling
- Regression and Multivariate Analysis
- Segmentation
- Correspondence Analysis
- Pricing Analysis
- Forecasting
Report Writing & Presentation
We translate statistical analyses into clear, easily understood graphical presentations for the clients in market research industry. Several statistical tests and multivariate statistical procedures may be employed as needed during the course of analysis including cluster analysis, inter-dependence analyses such as correspondence analysis, breakouts of the data and dependence methods such as correlations and multiple regressions as applicable to explore such things as drivers of attributes, preferred channel, choice of pharmacy etc.
- Template conversion/creative makeover/uplifting
- Converting data received in PDF into PPT / Word / Excel format
- Converting hand-drawn into slides/pages
- Professional editing of documents for publication
- Designing and setting-up boilerplate templates
- Interpreting business ideas into visually appealing slides
- Converting raw data into slides
- Creating custom graphs/slides
- Presentations for print and projection
- Research reports
- Teasers