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Pharma and Life Sciences

Driving Innovation Through Data

At Unimrkt Healthcare, we provide comprehensive pharmaceutical market research and life science market research services, offering data-driven insights and actionable intelligence to clients across the healthcare industry. Our expertise spans the entire pharmaceutical and life sciences sectors, helping organizations make informed decisions at every stage of the product lifecycle. Whether you are in the early stages of product development or navigating the complexities of market entry, our tailored research services empower your team with the insights needed to succeed in a competitive marketplace.

A Full Range of Research Services

With a global network of healthcare professionals and a team of seasoned market research experts, Unimrkt Healthcare offers a complete range of pharma market research and life sciences market research services. We provide actionable market and competitive intelligence across all areas of the healthcare industry, with a focus on the pharmaceutical and life sciences sectors. Our experienced team supports healthcare companies—particularly pharmaceutical and life sciences organizations—by leveraging our comprehensive industry knowledge and expertise across all stages of product development. We also offer a comprehensive range of primary and secondary research as well as for analytics services with assistance from our global network of healthcare professionals. We have extensive experience in conducting research on prescription products, biologics, generics, branded generics, biosimilars, and over-the-counter (OTC) medications. 

Our pharma market research services include:

  • Market Intelligence: We provide thorough market assessments, competitive analysis, and pricing evaluations to help our clients navigate complex market dynamics.
  • Lifecycle Research: From early-stage clinical trials to product launches and post-market analysis, we support clients at every phase of development.
  • Stakeholder Analysis: We conduct in-depth research on healthcare professionals (HCPs), payers, and patients to deliver a comprehensive understanding of market drivers.
  • KOL Research: Our KOL research services enable clients to engage with key opinion leaders (KOLs) in the pharmaceutical industry, gaining expert insights that inform product development and commercialization strategies.

Expertise Across Therapeutic Categories

Our vast experience spans numerous therapeutic categories, enabling us to deliver specialized market research in the pharmaceutical industry. Here are some of the therapeutic areas in which we have conducted extensive research:

Neurology

Covering conditions such as Alzheimer’s Disease, Schizophrenia, and Parkinson’s Disease.

Respiratory

Specializing in Asthma, COPD, and Allergic Rhinitis research.

Diabetes

Offering insights into both Type 1 and Type 2 Diabetes.

Rare Diseases

Focusing on conditions such as Hemophilia A, Multiple Sclerosis, and Cystic Fibrosis.

Ophthalmology

Conducting research on Dry Eye, Glaucoma, and Age-Related Macular Degeneration.

Cardiovascular

Providing data on conditions like Coronary Artery Disease, Hypertension, and Congestive Heart Failure.

Oncology

Researching various cancers, including Breast, Lung, and Cervical Cancer.

Dermatology

Exploring Atopic Dermatitis, Acne, Psoriasis, and aesthetic dermatology.

Infectious Disease

Covering areas such as HIV and skin infections.

Immunology

Focusing on autoimmune disorders like Lupus, Psoriasis, and Inflammatory Bowel Diseases.

Musculoskeletal

Providing research on conditions such as Osteoarthritis, Rheumatoid Arthritis, and Fibromyalgia.

Business Challenges We Cover

At Unimrkt Healthcare, we support our clients in addressing their business and market research needs throughout all stages of clinical development—preclinical, Phase I, II, III, launch, and beyond. Our services empower clients to make informed clinical and commercial decisions, from new product planning to brand strategy and mature brand optimization. This approach ultimately enhances outcomes for patients, physicians, and other stakeholders.

Market Intelligence Services

We offer a robust portfolio of market intelligence services that cover a broad spectrum of business needs within the pharmaceutical market research and life sciences market research industries. These services help clients track in-market activities and evaluate commercial potential:

  • ATU Tracker: Understanding awareness, trial, and usage metrics across different therapies.
  • HCP Behavior and Perception Studies: Gaining insights into how healthcare professionals perceive products and therapies.
  • Competitive Assessments: Monitoring the competitive landscape to provide actionable recommendations.
  • Pricing Evaluations: Analyzing pricing strategies to optimize market positioning.
  • Message Recall Studies: Assessing the effectiveness of marketing campaigns and messaging.
  • Concept Testing: Validating new product concepts before market launch.
  • Brand Health Tracking: Monitoring the performance and perception of a brand over time.

Stakeholder Insights

Our stakeholder insights provides support in key areas of research with stakeholders covering physicians, thought leaders, payers, regulatory experts, market access experts and patients to address key business issues.

  • Sales Effectiveness Studies
  • Key Opinion leader (KOL) Research
  • Pricing Research
  • Market Access
  • Epidemiology Research
  • Brand Health/Tracker
  • Payer Value proposition
  • Customer Satisfaction
  • Patient Journey
  • Patient need gap analysis

Market Access Research

Unimrkt Healthcare market access research provides optimal product development, commercialization, and life cycle planning for effective market penetration by integrating it with clinical and commercial decision-making for the clients. We have access to multitude stakeholders including national, regional and local payers, pharmacists, key opinion leaders (KOLs), physicians and patients and conduct qualitative and quantitative studies designed to bring actionable insights.

  • Pricing strategy
  • Contracting, discounts, and rebates analysis
  • Pricing organization and processes study
  • Commercial due diligence study
  • Value Proposition Optimization Research
  • International Price Reference Study
  • Unmet Needs & Value Driver Assessment Study
  • TPP Assessment & evidence research
  • Patient/caregiver reported outcomes
  • Country level reimbursement assessment
  • HTA research assessment

Strategic Solutions

Our strategic solutions are developed to define and assist clients with strategic and tactical marketing decisions involving patients, physicians, competitors to understand emerging trends and gain a competitive advantage.

  • Visual Testing
  • Product Positioning
  • Opportunity assessment Studies
  • Best practices Studies
  • Campaign effectiveness
  • Pipeline Assessment
  • Portfolio Prioritization
  • Value Chain Assessment
  • Supply Chain Analysis
  • Market sizing and forecasting
  • Launch Monitoring
  • Benchmarking Studies
  • Reputation testing

Targeting the Right Stakeholders

Our pharma market research firm excels at gathering insights from a diverse range of stakeholders. We conduct KOL interviews and engage with a wide network of healthcare professionals, including:

Partner with Unimrkt Healthcare

As one of the leading pharmaceutical market research companies, Unimrkt Healthcare is dedicated to providing high-quality, accurate, and actionable insights. Whether you’re navigating clinical trials, preparing for a product launch, or seeking to optimize your market presence, our team of experts is here to guide you through every step of the journey.

Partner with Unimrkt Healthcare today to access the data and intelligence needed to thrive in the pharma and life sciences sectors. Our comprehensive research services help companies make informed decisions that drive innovation, improve patient outcomes, and achieve commercial success.

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