Unimrkt Healthcare leverages its own panel of physicians and experts, key stakeholders, and specialized methodologies to offer comprehensive quantitative market research services in the healthcare domain.
We are flexible to work on client-prioritized targeted/respondent lists, ensuring that our quantitative research in healthcare aligns with specific client needs.
Our expert in-house program team, well-versed in quantitative market research techniques, has extensive experience on platforms like Confirm-IT, Qualtrics, Sawtooth, Survey Monkey, Focus Vision Decipher, and others.
We offer the following methodologies:
Our seasoned quantitative healthcare solutions teams gather data from target audiences in pharma, consumer health, and other facets of the healthcare ecosystem. We offer a broad range of cost-effective quantitative market research methodologies tailored to study needs, ensuring each project benefits from the advantages of quantitative market research and is managed expertly, timely, and in close collaboration with you.
Encompassing Online Surveys, Online Bulletin Boards, Questionnaire Pre-Tests, and Physician/Patient Interactions, showcasing the versatility of quantitative customer research.
We conduct phone and tech assisted interviews worldwide by our team of native and non-native speakers. We have full capabilities to leverage client lists as well as conduct these interviews from our panel/ database (and for more specialized HCPs or screener qualified healthcare respondents, we quickly recruit them from the universe and align them for interviews promptly).
For interviews that need us to show stimuli (audio visual), we do take that up by screen sharing methodology and take the respondent live through the link and probe and capture insights on phone.
Our team undergoes a detailed project set-up process, ensuring alignment with research methodology in health:
Unimrkt Healthcare differentiates through their high levels of personalized service, broad array of healthcare market research resources, expert survey planning and administration, advanced software technologies, sampling expertise and skilled team of researchers and statisticians. Our experience and expertise allows us to customize each market research study to best meet the client's goals and provide actionable results with speedy, reliable service. Through our quantitative solutions, we address product research, brand research, customer research, promotion research, workforce research, market assessments in healthcare industry
Quantitative research in healthcare refers to the systematic investigation of phenomena using mathematical, statistical, or computational techniques. It involves collecting and analyzing numerical data to identify patterns, relationships, and trends related to health conditions, treatments, patient behaviors, and other healthcare-related topics. The advantages of quantitative market research in the healthcare sector include the ability to gather data from many participants, ensuring results that are statistically significant and can be generalized to a broader population.
Quantitative market research in business refers to the process of collecting and analyzing numerical data to understand market trends, consumer preferences, product performance, and other business-related aspects. It employs various quantitative market research techniques and methodologies to gather data, often through surveys, polls, or questionnaires. The primary aim is to quantify opinions, behaviors, or other defined variables, providing insights that can drive business decisions and strategies.