28Sep
Qualitative Research: Golden Tips for Success
Working with physicians or doctors on qualitative research campaigns can be challenging, as they are a difficult audience with which to communicate and solicit feedback. Doctors spend much of their time assisting and directing patients and medical teams, leading to excruciatingly busy schedules. That is why it can be quite challenging for them to fit […]
20Sep
Intersection of Metaverse and the Healthcare Industry
Ever since the social media giant Facebook changed its holding company’s name to “Meta”, everyone seems to be talking about the metaverse. A lot has been discussed on how it might transform work, play, social interactions, and business. Healthcare is another industry where the metaverse’s impact could be revolutionary, although the potential impact is yet […]
26Aug
Utilizing Ethnographic Studies: A Guide for Medical Device Market Research Surveys
Healthcare is one of the most dynamic industries. When it comes to improving prevailing solutions or exploring new avenues for enhanced and safe experiences for patients, ethnographic studies are a real game-changer. Ethnography is a subset of anthropology that deals with understanding people’s beliefs, habits, and social patterns. A better ethnographic understanding of patients’ preferences […]
16Aug
Steps for Designing Effective Patient Surveys
As a healthcare business, you must clearly understand what your patients think of your facilities, treatment, and other aspects of your service. This is why the importance of patient surveys in the healthcare industry cannot be ignored. Insights derived from patient satisfaction surveys can help your organization refine its approach when it comes to taking […]
08Aug
Why KOL Interviews are Integral to Market Research in the Pharmaceutical Industry
Credibility, proof, and awareness have long been highly valued qualities in the pharmaceutical industry. The pharmaceutical sector has seen significant change over the last few years, with stricter regulations, monumental innovations, and an increased demand for tailored products. Such a scenario has stressed the need for players in the industry to work with Key Opinion […]
12Jul
Key Elements of Market Research
Staying ahead of the competition in any industry demands a 360-degree awareness of the vitals in your industry. This includes keeping your ears to the ground for changing stakeholders needs and preferences. Healthcare research companies like Unimrkt Healthcare use a variety of methodologies and tools like quantitative, qualitative, In depth discussions, analysis software, competitive intelligence […]
24Jun
Why Market Research is a Must for the Healthcare Industry?
Market research can be used to assess the effectiveness of services, goods, and new technology (particularly apps). The healthcare industry delivers both services and products. As a result, medical market research is an important function for healthcare companies. Medical device market research can help learn how different offerings can be improved and fill market gaps. […]
03Jun
Importance Of Qualitative Research in Healthcare
Qualitative research is an approach in research which leverages open-ended communication to identify and study patterns in thoughts, feelings, and experiences of individuals in relation to a specific inquiry. Even though qualitative research is not based on statistical estimations and numerical data, it does provide many benefits in a research exercise, such as eliciting rich […]
27May
Mobile Health Apps & Platforms in for the Pharma Industry
The computer sciences industry has primarily been responsible for driving the world’s recent digital transformation. The growing popularity and adoption of mobile devices have fuelled the transformation on a much bigger scale than what most imagined possible a few decades ago. Life science research is one industry that has hugely benefited from computation technology. Ever […]
12May
How AI is Transforming the Healthcare Industry in a Post-Pandemic World
The COVID-19 pandemic has accelerated the implementation of artificial intelligence (AI) in the global healthcare sector. Showing immense potential in a variety of fields, such as medical imaging, chronic illness management, precision medication, population health, and pharma market research, AI can serve as a tool to help improve care delivery efficiency, reduce administrative burdens, and […]