Research Support Functions

Unimrkt Healthcare assists its clients with host of research support services like survey programming, survey data processing and analysis, open end coding, presentation and report writing. In an endeavor to assist our clients, so that they can focus on more strategic and urgent work commitments or when their staff are just at capacity and overflow assistance is needed or prefers to outsource some of the services, we are there to help! Our Research Support Service team carefully reviews, prepares and delivers your data with accuracy and precision.

Research Support & Services

Survey Programming & Hosting

Our survey programming and hosting team assists clients with online and CATI surveys and research tools to gain data advantage in the marketplace. We offer programming for a number of leading platforms and can program anything from simple screeners to complex conjoints.

Our Offerings
  • Experienced in handling skip patterns, complex branching, piping, randomization etc.
  • Ability to support audio/video and flash programming
  • Supports translation and programming of 60+ languages
  • Ability to manage quotas with any complexity
  • Kiosk-based online surveys
  • In-house online survey design, programming and hosting
Tools & Technology expertise
  • CfmcwebSurvent
  • ConfirmIT
  • Kinesis
  • Gizmo Surveys
  • Sawtooth
  • Survey Craft
  • MS ASP based custom built server
  • Qualtrics and many others
Programming and hosting capabilities
  • General survey questions
  • Choice-based conjoint (CBC)
  • Adaptive choice (ACBC)
  • MaxDiff approaches

Data Processing & Cross tabulations

Our data processing and tabulation services use the best-in-classtools and techniques to process, clean, manage and tabulate data. We have familiarity in processing data collected from various methodologies - web surveys, telephonic and face-to-face interviews. Our teams have capabilities in open end coding and we assign numeric codes to various words, phrases, ideas or concepts in text, so that the information and meaning in the text can be extracted and analyzed quantitatively. Open-ended questions in surveys generate strings of verbatim text that must be coded and analyzed. These include.

  • Social media text
  • Photographs, and video files
  • Open-ended answers to phone surveys (CATI, voice, or text)
  • Voice/Video recordings from IVR systems or ethnography studies
  • Open-ended verbatims from surveys (paper surveys, online surveys, comment cards, etc.)
  • Open-ended responses in customer-feedback systems

Data Analysis

We are adept at providing the outputs of data analysis in any of the forms as per the client expectations: Tables, Coding, Data export SAS, SPSS, etc., Custom reports based on multiple data analysis methods:

  • Conjoint Analysis
  • Cluster analysis
  • Factor analysis
  • Maximum Difference Scaling
  • Regression and Multivariate Analysis
  • Segmentation
  • Correspondence Analysis
  • Pricing Analysis
  • Forecasting

Report Writing & Presentation

We translate statistical analyses into clear, easily understood graphical presentations for the clients in market research industry. Several statistical tests and multivariate statistical procedures may be employed as needed during the course of analysis including cluster analysis, inter-dependence analyses such as correspondence analysis, breakouts of the data and dependence methods such as correlations and multiple regressions as applicable to explore such things as drivers of attributes, preferred channel, choice of pharmacy etc.

  • Template conversion/creative makeover/uplifting
  • Converting data received in PDF into PPT / Word / Excel format
  • Converting hand-drawn into slides/pages
  • Professional editing of documents for publication
  • Designing and setting-up boilerplate templates
  • Interpreting business ideas into visually appealing slides
  • Converting raw data into slides
  • Creating custom graphs/slides
  • Presentations for print and projection
  • Research reports
  • Teasers