14Oct
The Sales Head: Conducting Research with Star KOLs in the Pharmaceutical Industry
Technology and data-driven tools have transformed the way companies operate. Yet, despite all the advancements, the human element remains indispensable, especially when it comes to engaging with healthcare professionals (HCPs) and patients. Among the most influential human elements in pharma marketing and sales are the sales heads or Key Account Managers (KAMs). These key opinion […]
06Oct
Business Research Methodologies in Healthcare: 7 Desk-Based Approaches That Work
Healthcare is one of the most complex and fast-evolving industries in the world. Whether you are a pharmaceutical service provider, a logistics partner, a private corporation, or a public sector stakeholder, your decisions carry long-term implications for patients, providers, and regulators. In such a competitive and highly regulated environment, informed decision-making is essential. This is […]
29Sep
Data-Driven Decisions: How Healthcare Technology Empowers Payers for Best Outcomes
Healthcare payers, both public programs and private insurers, are under intense pressure to control costs, reduce fraud, and improve member outcomes. To meet these demands, they are turning to advanced data platforms, real-time analytics, and automation to transform every step of the payer value chain, from eligibility verification and claims adjudication to care-coordination and provider […]
24Sep
Human-Led Primary Research in the UK: The Case for CATI
Modern research methodologies such as online surveys, AI-driven data collection, and automated insights promise speed and cost savings. Yet, when it comes to healthcare market research methodology, one approach continues to stand tall: CATI (Computer-Assisted Telephone Interviewing). Healthcare is an industry where sensitivity, depth, and accuracy are critical. Understanding patient experiences, physician perceptions, or regulatory […]
19Sep
Designing Patient Surveys for Older Adults: Key Considerations for Meaningful Data
Older patients form a significant portion of the healthcare landscape, and capturing their opinions is critical for tailoring services that meet their unique needs. Researching this demographic, however, presents its own set of challenges, from communication barriers to cognitive or physical limitations. Designing surveys for elderly patients requires thoughtful consideration to ensure that the data […]
25Aug
Launching Healthcare Products? The Critical Role of Primary Market Research in Product Development
Bringing a new therapy, device, or diagnostic to market is high-stakes. Pipelines are crowded, regulatory and access hurdles are real, and stakeholder expectations change fast. In this environment, guessing is expensive. Primary market research, which is research directly with the physicians, payers, pharmacists, patients, and caregivers who shape real-world decisions, gives product teams the evidence […]
19Aug
Using Qualitative Research to Uncover & Address Healthcare Access Inequities
Access to healthcare remains elusive for millions of people worldwide. While technological advancement and medical innovation continue to reshape how care is delivered, many individuals and communities still struggle to access even the most basic health services. These access inequities don’t just impact individual outcomes; they also represent a missed opportunity for healthcare organizations to […]
11Aug
How to Use Market Research to Identify and Position Your Business in the Rare Disease Market
Rare diseases present a paradox in a rapidly evolving healthcare ecosystem: small patient populations with disproportionately high needs and commercial potential. Though these diseases affect only a limited number of individuals (by definition, fewer than 200,000 people in the U.S.), they collectively impact over 400 million people worldwide. For pharmaceutical and biotech companies, the rare […]
28Jul
10 Ways Digital Healthcare Payers are Ushering in Change Through AI
From crunching colossal volumes of patient data to streamlining operations and elevating member experiences, digital healthcare payers are under constant pressure to evolve or risk falling behind. At the core of this rapid transformation is artificial intelligence (AI), redefining how payers operate across every link in the healthcare payer value chain. Whether it’s automating claims, […]
17Jul
Verbatim Coding: Accurately Capturing Customer Responses in Open-Ended Market Research
Whether you’re improving healthcare products, evaluating advertising impact, or gauging patient satisfaction, capturing authentic feedback in patients’ own words is invaluable. But how do you convert that open-ended feedback into meaningful, actionable data? The answer lies in verbatim coding or open-end coding, a critical process for translating qualitative data into structured one. In this blog, […]