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medical research surveys

27Jan

Balancing Sensitivity with Impact: Best Practices for Concept Testing in Oncology

by Unimrkt Healthcare,  0 Comments

Concept testing plays a pivotal role in the development of innovative solutions. These solutions, whether they are new therapies, diagnostic tools, or patient support systems, have the potential to save lives and improve quality of life. However, oncology presents a set of unique challenges. When conducting concept testing in oncology, researchers must balance the sensitivity […]

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medical market research

17Jan

10 Proven Tips for Conducting Effective Medical Surveys

by Unimrkt Healthcare,  0 Comments

Healthcare is a highly demanding sector, where accurate and reliable data is crucial. Without the right kind of data on hand, it’ll be virtually impossible to improve patient care, understand medical trends, and ultimately make informed decisions. One of the most effective ways to gather this data is through medical market research surveys. Whether it’s […]

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public payers in healthcare

08Jan

7 Winning Strategies to Strengthen Payer-Provider Business Relationship

by Unimrkt Healthcare,  0 Comments

The payer-provider relationship is fundamental for ensuring that patients receive the care they need while also managing the cost of that care. Public payers in healthcare typically fund healthcare services, while providers deliver them. But who are the payers? They involve players like insurance companies or government programs. On the other hand, healthcare providers include […]

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pharma market research firm

26Dec

Mastering Effective Mergers & Acquisitions in the Pharma Market

by Unimrkt Healthcare,  0 Comments

Mergers and acquisitions (M&A) are mainstays in the pharmaceutical industry as they allow companies to expand portfolios, optimize operations, and foster innovation. However, these deals can be incredibly complex and even the most minor mistakes are extremely costly. They require careful planning and execution to deliver long-term value. Scientific due diligence (which basically means gathering […]

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online bulletin board focus groups

12Dec

Why Online Bulletin Boards Matter in Market Research

by Unimrkt Healthcare,  0 Comments

In recent years, the need for agile, in-depth market research methods has grown across sectors, especially in healthcare and pharmaceuticals. As traditional research methodologies are often limited by in-person constraints, online bulletin board market research has emerged as a powerful alternative. It offers a flexible and interactive platform for gathering rich, qualitative data. Through online […]

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digital healthcare market research

05Dec

Digital Healthcare Tools: A Cost-Saving Approach in the Sector

by Unimrkt Healthcare,  0 Comments

The healthcare industry is undergoing a seismic shift, thanks to the dramatic rise in the adoption of innovative, data-driven digital healthcare tools. Insights from a recent digital healthcare research report reveal that these advancements are not only addressing inefficiencies, but also making medical services more accessible and affordable. For healthcare organizations, embracing these technologies has […]

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pharmaceutical market research

27Nov

Pharmaceutical Market Research in 2024: What Has Changed?

by Unimrkt Healthcare,  0 Comments

The pharmaceutical industry is undergoing a seismic transformation. From groundbreaking advancements in AI to shifts in global healthcare needs, pharmaceutical market research has evolved rapidly, enabling pharma companies to adapt to a fast-paced, data-driven landscape. These seismic changes have again highlighted the crucial role of pharma market research, as companies and investors need real-time data […]

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life science market research

22Nov

AI Opportunities in the Biopharma Industry

by Unimrkt Healthcare,  0 Comments

Since the onset of the COVID-19 pandemic, the biopharma industry has experienced a seismic shift, with artificial intelligence (AI) becoming a crucial enabler of innovation. The adoption of AI technologies has significantly enhanced the healthcare industry and transformed traditional methodologies into more efficient and effective processes. Historically, AI has found its application in small-molecule modeling […]

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15Nov

7 Key Gaps in Digital Patient Engagement

by Unimrkt Healthcare,  0 Comments

Digital patient engagement has emerged as a critical component of healthcare delivery in the 21st century. From virtual consultations to remote monitoring tools, digital platforms have significantly transformed how patients interact with healthcare providers. However, despite this level of progress, there are still significant gaps that are hindering the full potential of digital patient engagement. […]

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healthcare research firm

23Oct

How Brand Health Tracking Can Breathe New Life into Life Science Companies?

by Unimrkt Healthcare,  0 Comments

Life sciences is an overwhelmingly competitive and rapidly evolving landscape where businesses can go obsolete with just one wrong move. If you are not focusing on the right metrics to assess your company’s standing, disaster is eagerly awaiting you. Brand Health Tracking (BHT) can turn out to be the hero your company needs to navigate […]

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Recent Posts

  • 5 Tips to Identify Your Target Audience in the Healthcare Market
  • Encouraging Patient Interaction on Patient Portals and Mobile Apps: 6 Areas For Research and Planning
  • KOLs in the Pharmaceuticals Industry: Who Are They?
  • Enhancing Accessibility: An Area of Improvement for Digital Healthcare Providers
  • Mastering The Art of Concept Testing with Healthcare Professionals

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