20Jun
The Popularity of Weight-loss Drugs: A Big Opportunity in Waiting?
With global obesity rates soaring, weight-loss drugs offer a beacon of hope for millions. These drugs, designed to curb appetites and mitigate health problems associated with obesity, bring forth a significant opportunity in the healthcare market. Digital health providers are increasingly recognizing the potential of these medications as part of comprehensive health strategies and solutions. […]
12Jun
Opportunity in Waiting: Future of AI/ML in the Medical Market
In recent years, the healthcare industry has witnessed a significant transformation with the integration of artificial intelligence (AI) and machine learning (ML) technologies. Today we will discuss the future of AI/ML in the medical market. We will find those emerging opportunities that your company can venture into. By the end of the blog, you will […]
06Jun
Are Virtual Nurses the Next Leap in Telehealth?
The telehealth revolution has transformed the healthcare landscape, offering unprecedented access to medical services and enhancing patient care. One of the latest innovations within this realm is the emergence of virtual nurses. As healthcare systems globally strive to improve efficiency, accessibility, and patient outcomes, virtual nurses represent a significant leap forward. This discussion delves into […]
31May
The Problem with Patient Lies During Healthcare Research and What You Can Do
Healthcare research relies heavily on accurate and truthful patient information to yield valid and reliable results. Unfortunately, patient deception is a significant issue that can compromise the integrity of research findings. However, implementing the right research methodology in health can keep scenarios of patient deception at bay. In today’s blog, we will explore the common […]
06May
5 Animal Health Market Research Trends To Watch For in 2024
A recent survey revealed the substantial investment pet owners make in their furry companions, averaging around $1,285 annually between 2017 and 2018. This figure, however, skyrocketed to approximately $143.6 billion by the close of 2023, reflecting a substantial increase in pet-related spending. Several factors contribute to this growth trajectory, including the rise of zoonotic diseases, […]
04May
The Value of Online Healthcare Practitioners Survey for Oncologists and Medical Stakeholders
Physician surveys are invaluable tools that allow oncologists to voice their concerns, advocate for improved cancer care, and influence decision-making processes in healthcare. In this regard, the significance of online health surveys involving oncologists, and their role in shaping the future of cancer care, cannot be ignored. So, how do online healthcare practitioners surveys involving […]
09Apr
A Look at Online Surveys as a Method of Qualitative Health Research
Qualitative health research methodologies play a vital role in understanding human experiences, perceptions, and behaviors. Among the numerous methods, online surveys have emerged as a valuable qualitative research methodology for collecting health data. What’s so special about this particular qualitative healthcare research method? Well, for starters, it offers an edge over traditional methods. In today’s […]
04Apr
5 Uses of Mobile Health Apps for the Pharma Industry
Mobile health apps, also referred to as mHealth Apps, have revolutionized the healthcare and life science research landscape. This particular technology leverages the ubiquity of smartphones and the power of technology to improve patient outcomes, enhance treatment adherence, and streamline healthcare operations. In pharmaceutical market research, mHealth apps offer unique opportunities to engage with patients, […]
27Mar
How AI is Transforming the Pharmaceutical Industry in a Post-Pandemic World
In the wake of the COVID-19 pandemic, the pharmaceutical industry has faced unprecedented challenges and opportunities. Amidst the chaos, artificial intelligence (AI) has emerged as a powerful ally. It has revolutionized various aspects of healthcare, including market research in pharmaceutical industry. In today’s article, we’ll explore how AI is transforming the pharmaceutical industry in a […]
21Mar
Designing Research in Nursing and Health Sector: 6 Tips That Work
The healthcare and nursing sector is known for its ever-evolving and multifaceted landscape. Here, the importance of conducting thorough and effective market research cannot be overstated. This dynamic industry, shaped by advancements in medical technology, shifting healthcare policies, and evolving patient demographics, demands keen insights to be navigated successfully. Market research serves as the cornerstone […]