Self-care is more than just a trend. It’s a change in lifestyle and a new healthcare stream that is here to stay and will continue to evolve. The COVID-19 pandemic disrupted our lives and put human existence under threat, making people start to realize the importance of taking care of themselves, in a more holistic and preventive manner. A pharmaceutical market research program found that 80% of adults intend to be more careful about taking self-care or preventative initiatives after the pandemic. Additionally, another global medical market research study discovered that 65% of individuals now place a higher priority on well-being than they did two to three years ago. To stay relevant and competitive, healthcare organizations should keep an eye on the emerging self-care trends around the globe. In this blog, we will discuss some of these self-care trends that are likely to achieve mainstream status in 2023.
How to Cater to an Increasingly Health-Conscious World
Google search queries for “self-care” have been increasing steadily over the past five years, and reached an all-time high during the Covid-19 outbreak. Today, customers are choosing mindfulness over escapism to cope with the daily struggle with stress. Brands can increase customer loyalty by assisting them in alleviating stress on their own. To cater to an increasingly health-conscious world, brands can implement the following strategies to complement their life sciences market research programs:
- Detect, observe, and understand how the boundaries between wellness, healthcare, and consumer preferences are blurring.
- Discover the latest healthcare trends, innovations, and patient behaviors.
- Learn what’s next on the table for purpose-driven marketing, improved customer experience, and digital health.
- Run a corporate wellness program that focuses on preventative care practice.
Emerging Self Care Trends To Look Out For in 2023
Here are the emerging self-care trends that healthcare companies should look out for in 2023 and beyond:
Personalized and Connected Self-Care
With the widespread availability of wearable tech and other state-of-the-art medical equipment, people now have more access to connectivity and personalized care than ever. For instance, the health data captured through wearable tech can help doctors to customize and personalize patient care programs, allowing every individual to receive the best possible care for their respective immunity type. Wearable tech is here to stay, and so is personalized self-care.
Increased Adoption of Mobile Diagnostic Tools
Health and wellness are becoming more and more digitized, with many individuals getting access to real-time professional assistance, diagnoses, and therapies on demand thanks to increased technology penetration among the global population. The use of at-home and mobile diagnostic instruments is increasing, and telemedicine is suddenly becoming more popular than ever. Digital healthcare management tools are enabling patients to control their own treatment while collaborating with their doctors, giving them complete or partial control of their care program.
The Adoption of Science-Backed Preventive Care and Immunity Oriented Products
For consumers all across the world, the pandemic has served as a wake-up call to value their health in ways they may not have done before. People are responding to such a shift by taking more supplements as a way to maintain their health. For instance, a 2020 analysis discovered a rise in the consumption of products focused on enhancing immunity and prevention of diseases, as well as a more than 40% year-on-year increase in multivitamin sales.
Final word
Market research in the pharmaceutical industry comes with numerous benefits. Detecting trends is simply one part of the game. At the same time, however, you should also be prepared to meet the needs of your target consumers. For that, you need actionable data, which an experienced pharma market research company can help you gather. Working with a proven healthcare research firm like Unimrkt Healthcare can help make the whole experience a breeze. Over the years, we have continuously employed scientifically proven healthcare industry market research methods, including KOL interviews and doctor interviews, to provide actionable data through precise targeting of respondents. To learn more about how we can help you with your pharmaceutical market research, call +91-124-424-5210, +91-9870-377-557, or email sales@unimrkthealth.com. You may also fill out our contact form and our experts will contact you at the earliest.
