We conducted rigorous primary research (CATI) with strategic decision making (Mid level and C-Level executives) including Director, Procurement Executives, CTO’s, Chief Medical Officer, Chief of Surgery, Lab managers etc.
The target geographies were UK, Germany, Spain, France, Italy, Netherlands, Sweden, Poland, Belgium. Our team targeted 200 C-level and 300 Mid level executives. The Length of Interview was 15-20 minutes.
The survey aimed to measure the brand awareness among the audience, where several questions were asked related to brand recognition, brand recall – aided and unaided and measured the satisfaction level of customers by asking questions related to product performance, customer service quality etc.
We also ran a quick comparison study by comparing brand and its competitors over different parameters like quality, services, benefits, cost and access.