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- Industry: Animal Healthcare
- Study Type: CIRD Vaccination Study
- Client: A Leading Market Research Company
Background & Key Objectives
- Evaluate unbranded creative materials (3 advertisings) to understand how well those communicate key attributes and benefits of such monovalent or combination oral vaccine.
- To also understand CIRD and habits of respondents regarding vaccine landscape.
Methodology & Approach
- Conducted CATI interviews with Veterinarians treating and vaccinating dogs for CIRD
- We targeted 100 vets each in United Kingdom, USA, Germany and France and 50-75 vets each in Belgium & Netherlands. Length of Interview of the study was 20-25 minutes.
- In order to understand the disease and get some details about the habits of respondents regarding vaccine landscape, we organized a few short pilot interviews per country:
- 3-5 pilot interviews in each country
- 3-4 minutes in Length of Interview
- Vets treating and vaccinating dogs for CIRD
- Study included questions such as years of practice as a vet, awareness about CIRD disease to determine the symptoms, prevalence and other frequent canine diseases they see in their patients.
- The study also gained knowledge on understanding the effectiveness of oral vaccine in the treatment.
Our Solution
- Our assistance helped the end client to analyse the prevalence, treatment and prevention of CIRD in canines and draw out a conclusion on how effective the oral vaccination has been in cure for the disease.