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- Industry: Healthcare Payers
- Study Type: Health Insurance Study
- Client: A leading Healthcare Consultancy Firm
Background & Key Objectives
- To understand the driving forces behind a health insurance company’s reputation across all key stakeholders.
- To quantify exactly which company attributes are most likely to move the needle on the company’s reputation, helping to inform a more effective and impactful reputation-building strategy.
Methodology & Approach
- We conducted primary research targeting physicians, hospital administrators, and Benefits Managers who are the primary decision-maker or share the responsibility to finalize the plan and ongoing management of health insurance.
- Rigorous interviews (CATI + Screen share) were conducted across US
- Length of Interview of 20-25 minutes
- The survey questionnaire/discussion guide was structured to include the following data points:
- Important social determinants (demographic or clinical) for a payer/health insurers
- Attributes of different health plans/coverage (HMO/PPO/etc.)
- Technology and digital resources for health care insurers to provide
- Response of health insurance companies to healthcare issues today
- We deployed a team of specialist healthcare researchers with experience in primary research and data reading/analysis skills.
- Data was shared in Excel/SPSS format.
Our Solution
- Our assistance helped the end client gauge the company’s general reputation, trust, and buzz among general consumers and key industry stakeholders—it also tested specific company attributes, culminating in a drivers analysis.
- This study aided in quantifying exactly which company attributes are most likely to move the needle on the company’s reputation, helping to inform a more effective and impactful reputation-building strategy.