We conducted primary research targeting physicians, hospital administrators, and Benefits Managers who are the primary decision-maker or share the responsibility to finalize the plan and ongoing management of health insurance.
Rigorous interviews (CATI + Screen share) were conducted across US
Length of Interview of 20-25 minutes
The survey questionnaire/discussion guide was structured to include the following data points:
Important social determinants (demographic or clinical) for a payer/health insurers
Attributes of different health plans/coverage (HMO/PPO/etc.)
Technology and digital resources for health care insurers to provide
Response of health insurance companies to healthcare issues today
We deployed a team of specialist healthcare researchers with experience in primary research and data reading/analysis skills.
Our assistance helped the end client gauge the company’s general reputation, trust, and buzz among general consumers and key industry stakeholders—it also tested specific company attributes, culminating in a drivers analysis.
This study aided in quantifying exactly which company attributes are most likely to move the needle on the company’s reputation, helping to inform a more effective and impactful reputation-building strategy.