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Unimrkt Healthcare Powered By Unimrkt Research
  • Industry: Healthcare Payers
  • Study Type: Health Insurance Study
  • Client: A leading Healthcare Consultancy Firm

Background & Key Objectives

  • To understand the driving forces behind a health insurance company’s reputation across all key stakeholders.
  • To quantify exactly which company attributes are most likely to move the needle on the company’s reputation, helping to inform a more effective and impactful reputation-building strategy.

Methodology & Approach

  • We conducted primary research targeting physicians, hospital administrators, and Benefits Managers who are the primary decision-maker or share the responsibility to finalize the plan and ongoing management of health insurance.
    1. Rigorous interviews (CATI + Screen share) were conducted across US
    2. Length of Interview of 20-25 minutes
  • The survey questionnaire/discussion guide was structured to include the following data points:
    1. Important social determinants (demographic or clinical) for a payer/health insurers
    2. Attributes of different health plans/coverage (HMO/PPO/etc.)
    3. Technology and digital resources for health care insurers to provide
    4. Response of health insurance companies to healthcare issues today
  • We deployed a team of specialist healthcare researchers with experience in primary research and data reading/analysis skills.
  • Data was shared in Excel/SPSS format.

Our Solution

  • Our assistance helped the end client gauge the company’s general reputation, trust, and buzz among general consumers and key industry stakeholders—it also tested specific company attributes, culminating in a drivers analysis.
  • This study aided in quantifying exactly which company attributes are most likely to move the needle on the company’s reputation, helping to inform a more effective and impactful reputation-building strategy.