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Unimrkt Healthcare Powered By Unimrkt Research
  • Industry: Healthcare Providers
  • Study Type: Nurse Decision Makers Study
  • Client: A leading Research & Consultancy Firm

Background & Key Objectives

  • To get key insights from decision makers at hospitals and healthcare systems who are responsible for sourcing and hiring of Nurses using tech-enabled platforms/apps.
  • To estimate the overall market size and offer the full panorama of hiring procedure for Nurses.
  • To generate market structure and segmentation supported by quantitative market metrics about the key leaders providing tech-enabled solutions through platforms/apps.
  • To identify usage patterns and potential market opportunity

Methodology & Approach

  • We conducted research involving 200n quantitative interviews with decision makers responsible for sourcing and hiring of nurses- primarily at various hospitals and also at large clinics and healthcare systems.
  • Target respondents were screened on the basis of using Tech-enabled/online staffing app/platform such as SnapNurse, AMN Healthcare, Trustaff, Aya Healthcare, etc.
  • The Length of Interview of the survey was 15-20 minutes.
  • Our research included a consumer analysis which revolved around Senior HR executive, recruiting/hiring decision maker, etc. about the sourcing and hiring, staffing companies, technology-enabled apps/platforms, experience of switching from one staffing company to another, views on payment, etc.
  • Gathered information and also discussed about few market leaders providing such solutions to understand the failure/ improvement areas related to any specific company or within each segment.
  • We deployed a specialist team of healthcare researchers, comprised of experienced Research Analyst having good analytical skills.

Our Solution

  • Based on our study, the end client was able to understand key trends, gaps and market patterns to create new strategies in order to improve each segment of various apps/platforms.
  • This helped them redesign their model in line with the needs and requirements to build a user friendly platform.