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- Industry: Pharma & Lifesciences
- Study Type: Prostate Cancer Patient and Caregiver Study
- Client: A Leading Healthcare Consulting Firm
Background & Key Objectives
- To understand the attitude, behavior, motivations and opinions of patients and caregivers regarding their disease and treatment plan.
- The client intend to gather inputs regarding:
- Opinion of the patients/caregivers towards physicians and pharmaceutical company
- Product and brand performance (based on effectiveness, safety, trust, access, ease of following dosage instructions)
- Benchmark the client product with other line of treatments
Methodology & Approach
- Hybrid methodology of online panel and telephonic discussions was conducted with the mCRC (Metastatic Castration-Resistant Prostate Cancer) patients and their caregivers.
- The sample of 400 was achieved through the internal panel, patient advocacy groups and online support groups
- Length of Interview: 25 minutes
- Target countries: United Kingdom, France, Italy and Spain
- We deployed a specialist team of healthcare researchers, comprised of experienced Healthcare Research Analyst with primary, desk and data analysis skills.
- Data was delivered in SPSS/ Excel and brief PPT report with topline highlights.
Our Solution
- Final output provided real-time insights from patients and caregivers on the current care pathway and associated challenges across physicians and pharmaceutical marketers.
- The insights assisted the client to offer recommendations to the pharmaceutical sponsor for revamping their product messaging and improve the existing engagement model.