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- Industry: Medical Products & Services
- Study Type: Telemedicine and modalities for Patient care
- Client: A leading Healthcare Consultancy firm
Background & Key Objectives
- To understand the current trends towards adopting telemedicine modality (mHealth, remote patient monitoring, Livestreaming, etc.), brands, and virtual platforms for patients.
- Investigate the drivers, concerns, and challenges (awareness, regulatory, and others) for the implementation of telemedicine in routine practice.
- Identify the measures of accuracy and latest developments, further categorized for different sub-specialties.
Methodology & Approach
- Team conducted rigorous primary research via CATI methodology with the influencers and decision-makers in the different healthcare settings (IDNs, group practice, standalone centers, and others )
- Target Geography: USA and interview duration was 20 Minutes.
- Our team targeted 150 cardiologists, respiratory consultants, general practitioners, and 50 procurement managers and supply chain managers.
- The survey aimed to assess the market scenario of telemedicine, different modalities, adoption across different healthcare settings, product and services sales, etc.
- Our team gathered the data related to Usage, prices, precision, the accuracy of key tele-health platforms/brands.
- A dedicated section to understand the awareness, drivers of implementation, and challenges faced by the users.
Our Solution
- Our data enabled the client to get insights into the telemedicine industry's status and market size.
- With the help of the survey conducted by our team, the client was able to find out the right opportunity to target their business in the telemedicine industry.
- Data was shared in Excel/SPSS format.