24Feb
How to Make the Most out of Patient Surveys
Patient surveys are an important tool for healthcare providers and pharmaceutical manufacturers to gauge patient satisfaction, unmet needs, treatment journey, and ensure that quality of care is maintained. To make the most of patient survey programming, companies should focus on a few key areas, such as ensuring that the survey is concise and easy to […]
16Feb
Top Labeling Trends in the Pharmaceutical Industry
Product labeling has always been at the forefront of customer communication for brands across every industry that deals with packaged products. A pharmaceutical label is a sheet of printed material used to give consumers directions and product details. It typically includes information about the medication’s ingredients, expiration date, dose recommendations, and manufacturing standards that were […]
30Jan
Benefits and Challenges of Using Wearables in Clinical Trials and Market Research
The introduction and mass adoption of wearable technology have significantly impacted the amount and quality of data available for clinical trials and healthcare market research. Just like any other technology, these devices’ effectiveness and quality can vary, however, their sensor technologies have advanced to satisfy the demands of several clinical research projects. Additionally, wearables enable […]
23Jan
Strategies Healthcare Companies Can Adopt to Stay Successful Post the Pandemic
The COVID-19 pandemic has wreaked havoc on the healthcare sector. Consequently, healthcare organizations have been forced to quickly adapt and transform the way they do business. Society has been significantly altered by the pandemic and to fulfill the demands of doctors and patients, healthcare organizations must continue evolving. In short, there’s no room for contentment. […]
16Jan
Self Care Trends Healthcare Companies Should Keep An Eye on in 2023
Self-care is more than just a trend. It’s a change in lifestyle and a new healthcare stream that is here to stay and will continue to evolve. The COVID-19 pandemic disrupted our lives and put human existence under threat, making people start to realize the importance of taking care of themselves, in a more holistic […]
12Jul
Key Elements of Market Research
Staying ahead of the competition in any industry demands a 360-degree awareness of the vitals in your industry. This includes keeping your ears to the ground for changing stakeholders needs and preferences. Healthcare research companies like Unimrkt Healthcare use a variety of methodologies and tools like quantitative, qualitative, In depth discussions, analysis software, competitive intelligence […]
03Jun
Importance Of Qualitative Research in Healthcare
Qualitative research is an approach in research which leverages open-ended communication to identify and study patterns in thoughts, feelings, and experiences of individuals in relation to a specific inquiry. Even though qualitative research is not based on statistical estimations and numerical data, it does provide many benefits in a research exercise, such as eliciting rich […]
27May
Mobile Health Apps & Platforms in for the Pharma Industry
The computer sciences industry has primarily been responsible for driving the world’s recent digital transformation. The growing popularity and adoption of mobile devices have fuelled the transformation on a much bigger scale than what most imagined possible a few decades ago. Life science research is one industry that has hugely benefited from computation technology. Ever […]
12May
How AI is Transforming the Healthcare Industry in a Post-Pandemic World
The COVID-19 pandemic has accelerated the implementation of artificial intelligence (AI) in the global healthcare sector. Showing immense potential in a variety of fields, such as medical imaging, chronic illness management, precision medication, population health, and pharma market research, AI can serve as a tool to help improve care delivery efficiency, reduce administrative burdens, and […]