23May
How to Use Online Medical Surveys To Boost Engagement with TikTok-Reliant Gen Z Patients
Healthcare providers are attempting to close the communication gap with patients using a tool that has long been a mainstay in the retail and hospitality sectors; online medical surveys. Not only do they help to measure patient satisfaction, but they can also be utilized to improve patient engagement and deliver a tailor-made home care coordination […]
15May
Can Chat GPT Disrupt the Healthcare Industry?
A year ago, Google was the most popular option for searching queries on the web. But that domination is slowly fading, courtesy of ChatGPT, an artificial intelligence chatbot, developed by Elon Musk-backed Open AI. ChatGPT has quickly become a sensation and other similar language processing tools are coming up. This promises to revolutionize healthcare by […]
08May
A Primer on Major Methodologies Used in Healthcare Market Research
The COVID-19 pandemic has shown that a surge in medical emergencies can break the backbone of the entire global healthcare industry without warning. While it is not feasible to see the future and predict what’s coming, there’s one tool that industry players can adopt to stay one step ahead — market research. Healthcare market research […]
21Apr
5 Mistakes That Are a Big No-No in Qualitative Healthcare Research
When it comes to carrying out qualitative healthcare research, certain mistakes can wreak havoc on your campaign, in terms of both data quality and costs. While mistakes are quite common in all aspects of market research, if you pay attention to some crucial elements of your health market research program, you can prevent significant mishaps. […]
19Apr
4 Business Opportunities for Personalized Healthcare Services
Ever since the COVID-19 pandemic wreaked havoc around the world, the healthcare industry has undergone a significant transformation, with a growing emphasis on personalized services that cater to individual patient needs and preferences. This shift towards personalized healthcare has created a range of exciting business opportunities for entrepreneurs and healthcare providers alike. Many golden opportunities […]
12Apr
How to Win Big in the Wellness Market
In recent years, the wellness market has exploded in popularity, as people become more health conscious and interested in alternative healthcare solutions. From fitness apps and organic food options to meditation programs and wellness retreats, there are now countless products and services available to cater to this growing demand. But with so many options, how […]
14Mar
Ways to Optimize Healthcare Delivery Through Mobile-First Approach
The healthcare industry has undergone a significant transformation in recent years, with the widespread adoption of digital health solutions and the increasing emphasis on patient-centric care. One area where this transformation has been particularly pronounced is in the rise of mobile-first healthcare delivery models. By leveraging the power of digital healthcare solutions, care providers are […]
24Feb
How to Make the Most out of Patient Surveys
Patient surveys are an important tool for healthcare providers and pharmaceutical manufacturers to gauge patient satisfaction, unmet needs, treatment journey, and ensure that quality of care is maintained. To make the most of patient survey programming, companies should focus on a few key areas, such as ensuring that the survey is concise and easy to […]
16Feb
Top Labeling Trends in the Pharmaceutical Industry
Product labeling has always been at the forefront of customer communication for brands across every industry that deals with packaged products. A pharmaceutical label is a sheet of printed material used to give consumers directions and product details. It typically includes information about the medication’s ingredients, expiration date, dose recommendations, and manufacturing standards that were […]
30Jan
Benefits and Challenges of Using Wearables in Clinical Trials and Market Research
The introduction and mass adoption of wearable technology have significantly impacted the amount and quality of data available for clinical trials and healthcare market research. Just like any other technology, these devices’ effectiveness and quality can vary, however, their sensor technologies have advanced to satisfy the demands of several clinical research projects. Additionally, wearables enable […]