21Apr
Encouraging Patient Interaction on Patient Portals and Mobile Apps: 6 Areas For Research and Planning
The rapid digitalization of healthcare has seen patient portals and mobile health apps becoming essential tools for enhancing patient engagement. These platforms provide patients with secure access to their medical records, appointment scheduling, telehealth services, and personalized health insights. However, despite their massive potential, many healthcare providers struggle to encourage patient interaction effectively. An approach […]
15Apr
KOLs in the Pharmaceuticals Industry: Who Are They?
KOLs in pharmaceutical industry are the captains of your market research ship. Without them, it’s hard to navigate the crashing waves of market uncertainty and competitor attacks. The ship is bound to sink unless you have a seasoned captain (KOL) on board. These experts offer critical thought leadership that enhances credibility and fosters trust. If […]
04Apr
Enhancing Accessibility: An Area of Improvement for Digital Healthcare Providers
According to the World Health Organization, over 1.3 billion people worldwide live with significant disabilities. Yet, most digital healthcare platforms are not designed with them in mind. When essential care is locked behind inaccessible technology, patients are excluded, disparities deepen, and innovation stalls. Telehealth, patient portals, and mobile health apps promise convenience, yet for many, […]
26Mar
Mastering The Art of Concept Testing with Healthcare Professionals
Concept testing emerges as a pivotal and transformative phase in a company’s product development and marketing strategy, particularly in the ever-evolving landscape of the healthcare industry. The significance of this phase cannot be overstated, serving as a linchpin for the success of healthcare concepts. For the success of your concept testing campaign, the careful combination […]
19Mar
Online Medical Surveys for Allied Healthcare Professionals: Benefits and Best Practices
Online medical surveys for allied healthcare professionals (AHPs) are a powerful tool to gather diverse insights when conducting healthcare practitioners online research. If you’re not aware of this shift in medical market research, you’re really missing out on important stuff. Online medical research surveys can help shape medical advancements, improve patient care, and refine healthcare […]
10Mar
Revolutionizing Diagnosis: AI Applications in Healthcare
Artificial Intelligence (AI) is transforming the world, and the healthcare industry is no different. There won’t be a single, accurate digital healthcare industry report that would claim that medical diagnostics is unaffected by AI. If you aren’t prepared yet, your organization might become outdated, and patients will be hesitant to visit you soon. AI has […]
25Feb
Effectively Utilising CATI for Healthcare Market Research
Healthcare market research is one of the most complicated tasks for researchers, as minor inaccuracies can have huge consequences. However, certain tools like Computer-Assisted Telephone Interviewing (CATI) can simplify the process. If you aren’t utilizing CATI in healthcare yet, you’re missing out on an immensely powerful research armament. In this blog, we’ll explain why and […]
20Feb
Key Opinion Leaders: The Benefits of Researching the Influencers in the Medical Device Industry
Organizations aiming to solidify their position in the ever-evolving medical device industry must establish credibility and foster trust among healthcare professionals. Key Opinion Leaders (KOLs), who are influential experts in the field, play a pivotal role in bridging the gap between medical innovations and their adoption in clinical practice. These influencers are essential for medical […]
05Feb
Prioritising the Customer Voice in UX-Focussed Healthcare Market Research
Understanding and prioritizing the customer voice has become indispensable in healthcare for fostering innovation and improving patient outcomes. As healthcare systems and products become more user-centric, UX-focused healthcare market research will continue playing a pivotal role in aligning solutions with real patient needs. In today’s blog, we will explore why the customer voice is vital, […]
27Jan
Balancing Sensitivity with Impact: Best Practices for Concept Testing in Oncology
Concept testing plays a pivotal role in the development of innovative solutions. These solutions, whether they are new therapies, diagnostic tools, or patient support systems, have the potential to save lives and improve quality of life. However, oncology presents a set of unique challenges. When conducting concept testing in oncology, researchers must balance the sensitivity […]