Support for improved patient engagement is one of the fastest-growing subsectors of healthcare technology. According to a 2019 healthcare survey programming report, 81% of hospital and healthcare leaders said that their organizations’ top objective is to improve the patient experience. The effectiveness of technology systems highly depends on their quality and design. As an increased […]
As the global healthcare industry becomes more complex and demanding, brands are looking to customize their messaging for healthcare products. In order to do that, they are relying on patient segmentation and personal development. Nothing is more important than one’s health, and it has been shown that patients generally have strong emotional connections to the […]
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