26Aug
Utilizing Ethnographic Studies: A Guide for Medical Device Market Research Surveys
Healthcare is one of the most dynamic industries. When it comes to improving prevailing solutions or exploring new avenues for enhanced and safe experiences for patients, ethnographic studies are a real game-changer. Ethnography is a subset of anthropology that deals with understanding people’s beliefs, habits, and social patterns. A better ethnographic understanding of patients’ preferences […]
16Aug
Steps for Designing Effective Patient Surveys
As a healthcare business, you must clearly understand what your patients think of your facilities, treatment, and other aspects of your service. This is why the importance of patient surveys in the healthcare industry cannot be ignored. Insights derived from patient satisfaction surveys can help your organization refine its approach when it comes to taking […]
08Aug
Why KOL Interviews are Integral to Market Research in the Pharmaceutical Industry
Credibility, proof, and awareness have long been highly valued qualities in the pharmaceutical industry. The pharmaceutical sector has seen significant change over the last few years, with stricter regulations, monumental innovations, and an increased demand for tailored products. Such a scenario has stressed the need for players in the industry to work with Key Opinion […]