27Aug
8 Questions You Can Answer with Patient Market Research
It’s high time healthcare companies must realize that patient market research is not a luxury anymore. It has become a vital tool for understanding the needs and preferences of those who use medical devices and services. Comprehensive healthcare industry market research can uncover rich data, which can allow companies to derive actionable insights, which can […]
20Aug
Drug Commercialization: A Primer for Medical Market Research
The drug commercialization process is a cornerstone of the pharmaceutical industry. The journey from research and development to market availability not only helps to give patients access to new medications but also ensures the financial viability and growth of pharmaceutical companies. In today’s blog, we will provide you with a primer on the various stages […]
06Aug
Deciphering the Value of Concept Testing For Your Healthcare Business
Innovation is the essential driving force behind the healthcare industry. New products, services, and technologies must continually emerge, promising enhanced patient care and streamlined operations. However, not all innovations succeed in the market. Some fail to fill the gaps in the market and meet customer expectations, consequently fading away from the healthcare scene. This is […]