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Month: July 2025

    Unimrkt Healthcare > Blog > 2025 > July
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healthcare technology for payers

28Jul

10 Ways Digital Healthcare Payers are Ushering in Change Through AI

by Unimrkt Healthcare,  0 Comments

From crunching colossal volumes of patient data to streamlining operations and elevating member experiences, digital healthcare payers are under constant pressure to evolve or risk falling behind. At the core of this rapid transformation is artificial intelligence (AI), redefining how payers operate across every link in the healthcare payer value chain. Whether it’s automating claims, […]

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healthcare survey programming

17Jul

Verbatim Coding: Accurately Capturing Customer Responses in Open-Ended Market Research

by Unimrkt Healthcare,  0 Comments

Whether you’re improving healthcare products, evaluating advertising impact, or gauging patient satisfaction, capturing authentic feedback in patients’ own words is invaluable. But how do you convert that open-ended feedback into meaningful, actionable data? The answer lies in verbatim coding or open-end coding, a critical process for translating qualitative data into structured one. In this blog, […]

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primary research methodologies

09Jul

How Healthcare Industry Leaders Are Leveraging Generative AI

by Unimrkt Healthcare,  0 Comments

Generative AI (Gen-AI) is rapidly transforming the healthcare industry, simplifying complex tasks and creating opportunities for increased efficiency and accuracy across operations. From clinician documentation to operating room scheduling, Gen-AI is helping healthcare providers and payers address one of the sector’s biggest challenges: managing and processing large data and paperwork. By rapidly extracting, organising, and […]

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