29Sep
Data-Driven Decisions: How Healthcare Technology Empowers Payers for Best Outcomes
Healthcare payers, both public programs and private insurers, are under intense pressure to control costs, reduce fraud, and improve member outcomes. To meet these demands, they are turning to advanced data platforms, real-time analytics, and automation to transform every step of the payer value chain, from eligibility verification and claims adjudication to care-coordination and provider […]
24Sep
Human-Led Primary Research in the UK: The Case for CATI
Modern research methodologies such as online surveys, AI-driven data collection, and automated insights promise speed and cost savings. Yet, when it comes to healthcare market research methodology, one approach continues to stand tall: CATI (Computer-Assisted Telephone Interviewing). Healthcare is an industry where sensitivity, depth, and accuracy are critical. Understanding patient experiences, physician perceptions, or regulatory […]
19Sep
Designing Patient Surveys for Older Adults: Key Considerations for Meaningful Data
Older patients form a significant portion of the healthcare landscape, and capturing their opinions is critical for tailoring services that meet their unique needs. Researching this demographic, however, presents its own set of challenges, from communication barriers to cognitive or physical limitations. Designing surveys for elderly patients requires thoughtful consideration to ensure that the data […]