24Oct
Precision Insights for Precision Medicine: Market Research to Drive Personalized Healthcare
When groundbreaking therapies meet the complexities of real‑world healthcare, even the most promising precision‑medicine innovations can struggle to find their footing. Without clear insights into patient needs, clinician workflows and payer expectations, you risk delays, misaligned launches and missed opportunities. In this guide we show how targeted market research in healthcare delivers the precise data […]
14Oct
The Sales Head: Conducting Research with Star KOLs in the Pharmaceutical Industry
Technology and data-driven tools have transformed the way companies operate. Yet, despite all the advancements, the human element remains indispensable, especially when it comes to engaging with healthcare professionals (HCPs) and patients. Among the most influential human elements in pharma marketing and sales are the sales heads or Key Account Managers (KAMs). These key opinion […]
06Oct
Business Research Methodologies in Healthcare: 7 Desk-Based Approaches That Work
Healthcare is one of the most complex and fast-evolving industries in the world. Whether you are a pharmaceutical service provider, a logistics partner, a private corporation, or a public sector stakeholder, your decisions carry long-term implications for patients, providers, and regulators. In such a competitive and highly regulated environment, informed decision-making is essential. This is […]