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04Nov
Leveraging Primary Market Research to Drive Pharma Brand Repositioning
Pharmaceutical companies invest heavily in building credibility with healthcare professionals (HCPs), patients, regulators, and partners. Yet, over time, even the strongest brands face challenges: generic competition, declining trust, new market entrants, or changing patient expectations. When these shifts occur, pharmaceutical companies often turn to brand repositioning to redefine their place in the market. But effective […]