11Aug
How to Use Market Research to Identify and Position Your Business in the Rare Disease Market
Rare diseases present a paradox in a rapidly evolving healthcare ecosystem: small patient populations with disproportionately high needs and commercial potential. Though these diseases affect only a limited number of individuals (by definition, fewer than 200,000 people in the U.S.), they collectively impact over 400 million people worldwide. For pharmaceutical and biotech companies, the rare […]
28Jul
10 Ways Digital Healthcare Payers are Ushering in Change Through AI
From crunching colossal volumes of patient data to streamlining operations and elevating member experiences, digital healthcare payers are under constant pressure to evolve or risk falling behind. At the core of this rapid transformation is artificial intelligence (AI), redefining how payers operate across every link in the healthcare payer value chain. Whether it’s automating claims, […]
17Jul
Verbatim Coding: Accurately Capturing Customer Responses in Open-Ended Market Research
Whether you’re improving healthcare products, evaluating advertising impact, or gauging patient satisfaction, capturing authentic feedback in patients’ own words is invaluable. But how do you convert that open-ended feedback into meaningful, actionable data? The answer lies in verbatim coding or open-end coding, a critical process for translating qualitative data into structured one. In this blog, […]
09Jul
How Healthcare Industry Leaders Are Leveraging Generative AI
Generative AI (Gen-AI) is rapidly transforming the healthcare industry, simplifying complex tasks and creating opportunities for increased efficiency and accuracy across operations. From clinician documentation to operating room scheduling, Gen-AI is helping healthcare providers and payers address one of the sector’s biggest challenges: managing and processing large data and paperwork. By rapidly extracting, organising, and […]
17Jun
5 Strategies for Successfully Engaging KOLs in Pharma Market Research
In pharma market research, Key Opinion Leaders (KOLs) are crucial for gathering valuable insights that shape industry trends and clinical practices. Recruiting KOL panels effectively ensures your research aligns with market needs and scientific advancements. Whether through KOL interviews or collaborating with a life sciences market research firm, knowing how and when to engage these […]
10Jun
Developing a Stellar Pharma Product Portfolio with Business Market Research
In the pharmaceutical sector, the launch of new drugs or therapies is often met with a mix of hope and healthy skepticism. Research and development (R&D) cycles are long and resource-intensive, and even the most promising discoveries can fall short of expectations. Amid this uncertainty, the ability to make informed, forward-looking decisions becomes crucial—not only […]
26May
All Your Questions About Online Medical Surveys, Answered
Timely insights are essential for making informed business and clinical decisions in today’s data-driven healthcare environment. From pharmaceutical giants to digital health startups, organizations are turning to online medical surveys to understand evolving trends, capture authentic patient experiences, and collect valuable professional input. But what exactly are online medical surveys, and why have they become […]
16May
8 Factors Affecting Drug Prices and How to Get Them Right
Drug pricing is a complex issue that affects not only patients but also pharmaceutical companies, healthcare providers, insurers, and government bodies. Given the numerous factors influencing drug prices—including demand and supply, taxation, raw material costs, licensing, storage, insurance, and physician recommendations—determining the right price remains a significant challenge. Pricing accounts for a significant portion of […]
09May
5 Tips to Identify Your Target Audience in the Healthcare Market
Identifying your target audience is not just important—it’s essential when it comes to the highly specialized healthcare market. Whether you’re a healthcare startup, an established clinic, a pharmaceutical company, or a healthcare payer, directing your marketing efforts to the right audience is crucial for success. No matter the number of healthcare industry market research projects […]
21Apr
Encouraging Patient Interaction on Patient Portals and Mobile Apps: 6 Areas For Research and Planning
The rapid digitalization of healthcare has seen patient portals and mobile health apps becoming essential tools for enhancing patient engagement. These platforms provide patients with secure access to their medical records, appointment scheduling, telehealth services, and personalized health insights. However, despite their massive potential, many healthcare providers struggle to encourage patient interaction effectively. An approach […]