22Jan
10 Medical Online Survey Mistakes You Must Leave Behind in 2025
In today’s evidence-driven healthcare ecosystem, medical online surveys play a critical role in supporting clinical, commercial, and operational understanding. As methodologies evolve and global research standards tighten, even small gaps in respondent validation, survey design, or regulatory alignment can significantly distort outcomes. Entering 2026, it has become essential for research teams to reassess long-standing practices […]
16Jan
How Qualitative Healthcare Research Can Accelerate Ethical AI Adoption
Artificial intelligence is steadily finding its place within healthcare, promising improvements in diagnosis, efficiency and decision support. Yet, unlike many other industries, healthcare cannot adopt AI on the strength of technical performance alone. Decisions influenced by algorithms carry direct implications for patient safety, clinical accountability and ethical responsibility, making context and human judgment as important […]
12Jan
Trust as a Growth Strategy: What Healthcare Leaders Can Learn From Business Market Analysis
Patients place their well-being, private information, and in many cases, their lives in the hands of healthcare providers. Yet due to rising costs, inconsistent experiences, unclear communication, and fragmented care ecosystems, a trust deficit has emerged that affects even the most established institutions. Healthcare leaders are realizing that trust is not just a value; it […]
11Dec
Mapping the Healthcare Value Chain: A Market Research Perspective
The journey of a drug, device, or service from development to patient use begins long before it reaches the market. It is built on a complex network of interconnected activities that add value at every step: research, manufacturing, distribution, and service delivery. Understanding how this healthcare value chain operates is crucial for businesses seeking efficiency, […]
10Dec
Decoding Emotional Triggers in Treatment Choices: A Qualitative Approach
The difference between what patients decide and why they decide it is often separated by an invisible emotional layer that traditional research methods fail to capture. This is where qualitative methods for health research become essential. They go beyond symptoms, prescriptions, and treatment pathways to uncover the deeper emotional triggers shaping patient behavior. Whether the […]
04Dec
Why Business Research Matters for Startups Expanding into New Markets
Entering a new market is both a growth opportunity and a formidable challenge for healthcare startups. Whether it involves launching innovative medical devices, introducing a healthcare IT solution, or expanding pharmaceutical services, the sector demands precision, compliance, and a deep understanding of patient and provider needs. Unlike other industries, healthcare operates in a complex environment […]
24Nov
Assessing the Impact of AI Nursing Robots in Healthcare Through Qualitative Research
Healthcare stands at a crossroads where human compassion meets algorithmic precision. As AI nursing robots begin assisting in hospitals and care facilities, they promise to ease workloads and enhance consistency in patient care, but they also raise profound questions about connection, empathy, and trust. Can a robot truly understand the unspoken needs of a patient […]
14Nov
From Concept to Market: Using Research to Ensure Animal Health Product Acceptance
The path from a promising idea to a successful animal health product is rarely simple. Many innovations fail to make an impact, not because of scientific limitations but because they do not consider the practical realities of animal care across veterinary, livestock, and pet sectors. For companies operating in the animal healthcare market, this can […]
04Nov
Leveraging Primary Market Research to Drive Pharma Brand Repositioning
Pharmaceutical companies invest heavily in building credibility with healthcare professionals (HCPs), patients, regulators, and partners. Yet, over time, even the strongest brands face challenges: generic competition, declining trust, new market entrants, or changing patient expectations. When these shifts occur, pharmaceutical companies often turn to brand repositioning to redefine their place in the market. But effective […]
24Oct
Precision Insights for Precision Medicine: Market Research to Drive Personalized Healthcare
When groundbreaking therapies meet the complexities of real‑world healthcare, even the most promising precision‑medicine innovations can struggle to find their footing. Without clear insights into patient needs, clinician workflows and payer expectations, you risk delays, misaligned launches and missed opportunities. In this guide we show how targeted market research in healthcare delivers the precise data […]