As the world continues to adapt to the new normal in the post-pandemic period, veterinary clinics have also had to make adjustments to ensure the safety of their clients and staff. From virtual consultations to contactless payment options, and from new safety protocols to shifting client behavior, the pandemic has forced the industry to re-evaluate its traditional practices and embrace new technologies. As a healthcare market research firm, we have been closely monitoring these changes and their implications for the animal healthcare market as a whole. In this blog, we will explore how the veterinary practice has changed post Covid-19, and what these changes mean for the industry’s future.
Adoption of Digital Platforms
The Covid-19 pandemic has accelerated the adoption of digital platforms in the veterinary industry. As in-person consultations became difficult or impossible during lockdowns, many veterinary practices turned to telemedicine to continue providing comprehensive care to pets. This shift to digital platforms has also led to the development of new software and applications designed specifically for veterinary professionals. According to Health for Animals, a global animal health association, the number of veterinarians offering digital or remote consultations increased by 20 percent as a result of the pandemic, with 47 percent of veterinarians offering their services online. Many have also embraced digital record-keeping and online appointment scheduling to streamline their operations and reduce contact with clients. The adoption of these digital platforms has not only helped veterinary practices adapt to the pandemic but has also created new opportunities for expanding their services beyond traditional in-person consultations. These technologies have introduced new levels of convenience and efficiency to the animal healthcare market, and these changes will likely continue to shape the industry in the post-Covid world.
Focus on Preventative Medicine
The pandemic has also brought a renewed focus on preventative medicine in the veterinary industry. With many people spending more time at home with their pets, there has been an increased awareness of the importance of maintaining animal health and well-being. Also, thanks to the solitude caused by the isolation from year-round lockdowns, the number of pet owners has increased throughout the world. Veterinary practitioners have responded by offering thorough preventative care services such as vaccinations, parasite control, and wellness exams. Additionally, many veterinary practices are now offering education and resources on at-home care and nutrition, empowering pet owners to take an active role in their pet’s health.
Classification as an “Essential Service”
Although our subject of discussion is not the importance of pets in our lives, it goes without saying that pets played a prominent role in maintaining their owners’ mental health during the pandemic. People depended on their pets for companionship and unwavering love, especially during the lockdown when people were confined to their homes and separated from loved ones. This is particularly true for those who lived alone and/or relied on service and therapy animals. As a result, the pandemic has solidified the importance of veterinarians in society. Veterinarians were permitted to conduct business despite lockdowns as their services are considered “essential” in many parts of the world. Even to this date, animal healthcare remains an “essential service”, a status that isn’t likely to change.
Final Word
The COVID-19 pandemic has had a huge impact on a variety of industries and the animal healthcare market is not an exception. As a result of the disruption, the animal health care industry has witnessed the adoption of new measures and practices. The global pet care market is growing at an astounding rate and is projected to grow at a CAGR of 5.6% in the 2021-2028 period to USD 325.74 billion in 2028. Animal healthcare organizations must stay ready for cutthroat competition. One way to overcome the challenges and take advantage of emerging opportunities is to conduct animal health market research. When it comes to animal health research, working with a reputable firm with proven expertise and experience can go a long way. This is where Unimrkt Healthcare can make a difference. As a leading healthcare industry market research firm, we employ scientifically proven methods to conduct qualitative research to provide actionable data to our global clients. To learn more about our services, call +91-124-424-5210, +91-9870-377-557, or email sales@unimrkthealth.com. You may also fill out our contact form and our experts will contact you at the earliest.
