Healthcare providers are attempting to close the communication gap with patients using a tool that has long been a mainstay in the retail and hospitality sectors; online medical surveys. Not only do they help to measure patient satisfaction, but they can also be utilized to improve patient engagement and deliver a tailor-made home care coordination program. In this blog, we will discuss how people’s attention span has decreased with the rise of short-form social media content platforms like TikTok and how you can use online medical surveys to boost patient engagement.
TikTok, the viral social media app, has become immensely popular among young people, with over 1 billion active users worldwide. The app’s algorithm uses machine learning to curate a personalized “For You” page, where users can discover content that matches their interests. TikTok influencers are the new marketing geniuses who have cemented their place in every major brand’s social media marketing plans. There’s a ton of data out there in the social media realm that brands can use as their think tank. Brands appreciate the potential of TikTok and other short-form content influencers to reach younger audiences, which is why they are partnering with creators to promote their products and services. This rise in social media penetration can help in conducting mixed methods research in healthcare. Thanks to the new media, any research method (online survey) can be conducted with a higher engagement rate than traditional routes. Getting meaningful responses from survey participants is now easier than ever, and brands shouldn’t hesitate to utilize this largely unexplored data goldmine.
Customer attention span dropped again in 2022. According to experts, the average attention span of humans is 8 seconds, which is progressively getting shorter. With the rise in mobile apps and social media, traditional healthcare customers (i.e. patients) are acting no differently. Their attention span is also decreasing with time as they seek fast resolutions. Here are some strategies healthcare institutions can use to deal with the fall in the customer’s attention span:
One of the most talked-about research methods, online surveys can play a significant role in boosting patient engagement in several ways. Here are some of the ways online surveys in research methodology can take your patient experiences to the next level:
Online medical surveys are the secret sauce to success for healthcare practitioners. At the same time, to get the best possible research outcomes, you must use the right methodology for online survey. For that, it is crucial to work with the best healthcare market research firms. When looking for a proven healthcare research firm, look no further than Unimrkt Healthcare. Over the years, we have continuously employed scientifically proven healthcare research methods to provide actionable data through precise targeting of respondents. To learn more about how we can help you with your qualitative market research endeavor, call +91-124-424-5210, +91-9870-377-557, or email email@example.com. You may also fill out our contact form and our experts will contact you at the earliest.
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