Ever since the social media giant Facebook changed its holding company’s name to “Meta”, everyone seems to be talking about the metaverse. A lot has been discussed on how it might transform work, play, social interactions, and business. Healthcare is another industry where the metaverse’s impact could be revolutionary, although the potential impact is yet to be fully explored. The Metaverse could significantly transform how healthcare market research is conducted. With the development of this digital universe, a new healthcare market survey methodology may be introduced, which would ultimately change the qualitative healthcare research landscape. How would the metaverse and the healthcare industry intersect? Let us find out!
What is the Metaverse?
Just a decade ago, the metaverse was largely confined to science-fiction, in which the internet was depicted as a single, immersive virtual world that could connect to real-life individuals. Thanks to huge strides in science and technology, today the metaverse is somewhat real. In its true essence, the metaverse is a virtual world that continues to exist and transform, even when participants are not online.
How will the metaverse change the healthcare industry?
Metaverses are immersive virtual worlds with immense social potential. Their use of blockchain infrastructure enables them to tap into the wider economy, making virtual items exchangeable for real value beyond the confines of the metaverse. The metaverse consists of two significant technologies that have the ability to transform the healthcare industry. What’s more interesting is that when these two elements work together, they could develop completely new ways to offer treatment that could reduce costs and significantly enhance patient outcomes. These are as follows:
- Digital twinning
- Telepresence
Now, let us discuss these two technologies.
Metaverse and telepresence
Telepresence is the metaverse equivalent of telemedicine. In traditional healthcare, telemedicine is the provision of medical attention as a remote service. Only 43% of healthcare facilities could treat patients remotely before the pandemic. Today, Forbes reports the percentage has grown to 95%. Doctors and nurses have discovered that they are able to diagnose most of the minor conditions that make up the vast majority of their caseloads more quickly and efficiently via a telephone or video call. These are routine consultations that don’t require a physical examination (or that can be carried out visually). There’s little doubt that the trend will continue in the metaverse. Virtual Reality (VR), a crucial technology that permits the next-level immersion that partially qualifies a platform or application as a component of the metaverse, offers a completely new world of opportunities. Everyone who has used VR will agree that, compared to other virtual environments, such as webpages, messaging applications, or social media, headset-based VR experiences give users a much stronger sense of “being there.” This is a crucial technology that could change the way healthcare functions and how market research methodologies in healthcare are executed.
Digital twins
A digital twin is a virtual representation, or simulation, of any process, system, or item created using data from the real world to learn more about its real world counterpart. The patients themselves could be the digital twin in the metaverse scenario. In the future, digital twins will serve as “test dummies” for humans, allowing researchers to anticipate everything from how patients will recuperate from surgery to how they will respond to particular medications. This will happen when we become more adept at mapping and comprehending each person’s genetic makeup.
Also Read- Importance Of Qualitative Research in Healthcare
Final word
It is a given that as the metaverse makes its way into the healthcare industry, businesses will have new healthcare market survey methodologies at their disposal. As people increasingly adapt to the virtual universe, it will be easier to deploy a healthcare market research methodology for more accurate findings. As the metaverse develops and a whole new VR-savvy generation comes to the scene, the need for specialized market research companies would emerge. This is where Unimrkt Healthcare comes into the picture. Our experienced team of research professionals is equipped with extensive knowledge and skills in designing and implementing a comprehensive range of unique healthcare market survey methodologies. To learn more about our research methodology in health services, call +91 124 424 5210 or email sales@unimrkthealth.com. You may also fill out our contact form, and our representatives will get in touch with you at the earliest.
