x
Unimrkt Healthcare
[contact-form-7 404 "Not Found"]

  • 666-888-0000
  • sales@unimrkthealth.com
Unimrkt Healthcare
  • Home
  • About Us
    • Why Choose Us
    • Our Team
    • Gallery
  • Research Offerings
    • Pharma and Life Sciences
    • Medical Technology and Devices
    • Digital Healthcare
      • Payers
      • Providers
    • Animal Healthcare
  • Methodologies
    • Primary Research
      • Qualitative
      • Quantitative
    • Business Research
    • Online Panel
    • Research Support Functions
  • Case Studies
  • Blogs
  • Contact Us
  • Join Our Panel
  • Join Our Panel
Logo

Contact Info

  • 19 West, 34th Street, Ste. 1018, New York, NY - 10001
  • +1.646.712.9302
  • sales@unimrkthealth.com

Steps for Designing Effective Patient Surveys

16 Aug | by Unimrkt Healthcare  
    Home » Blog » Steps for Designing Effective Patient Surveys

As a healthcare business, you must clearly understand what your patients think of your facilities, treatment, and other aspects of your service. This is why the importance of patient surveys in the healthcare industry cannot be ignored. Insights derived from patient satisfaction surveys can help your organization refine its approach when it comes to taking care of patients, which, in turn, leads to benefits such as a greater ROI for your business. No matter the organization’s size, success ultimately depends on how well you keep patients satisfied. To help shed some light on the issue, we are going to focus on the steps for designing effective patient surveys in the healthcare industry.

Definition of patient survey and its importance

Patient satisfaction and message testing is a vital barometer for any healthcare business. It is, however, fairly difficult to measure, given that not all patients will be on the same page as far as evaluating your care efforts is concerned. This is where patient surveys can prove to be an exceedingly helpful tool for healthcare institutions. Patient survey programming helps organizations to evaluate their care quality, their perceptions, thoughts and hence work to ensure better healthcare outcomes. Alongside helping measure the service quality, patient surveys also give you access to valuable data and insights that can help your organization improve its practice and the overall patient experience.

How to design patient surveys

1. Identify your objectives

You may have come across the quote, “without a goal, you can’t score.” The saying is also true when it comes to market research efforts, irrespective of the methodologies you deploy. When designing patient survey programs, you must figure out the potential pain points that you wish to address. For instance, if your healthcare institution experiences long patient wait times, consider asking relevant questions that give you concrete insights into the underlying problems. Avoid asking generic questions like “Are you satisfied?” Instead, your survey questions should be both relevant and solvable. For instance, you may ask questions like “How satisfied are you with the length of time you have to wait to meet a care provider?” Whether you are aiming for a general survey or a more technical lab director survey, the effectiveness of your findings, depends on how clear you are on your objectives.

2. Create survey mechanism

The next step is to create a relevant survey mechanism. During the exercise, there are a few things you need to keep in mind. The motto during this phase is to create a questionnaire that helps you get accurate answers, and not a generic one. Ask questions related to your patients’ access to care, ease of communication, and their interactions with staff/physicians. Additionally, healthcare researchers often make the mistake of asking binary questions (that can be answered with a yes or no). Instead, it’s recommended that you should provide four answers to a single question. This would help you to figure out the scale of patient satisfaction or dissatisfaction. For example, if your question is “Are you satisfied with our healthcare infrastructure”, then the answer options should be “very satisfied/somewhat satisfied/neutral/somewhat dissatisfied/very dissatisfied”.

3. Choose a survey platform

After you are clear on your survey objectives and have designed the questions, it’s time to choose a survey platform. There are four ways you can deploy your survey program:

  • Online platform
  • In-message

Only you can decide which platform works the best for you. If possible, adopt all the platforms at once. You can also opt for expert help with your survey programming and survey data processing by partnering with a leading provider of market research support.

Final word

As said before, the best foot forward when it comes to conducting patient surveys is to partner with the best healthcare market research service provider. When looking for healthcare survey programming services, Unimrkt Healthcare has got you covered. We are a full-service primary market research agency, delivering a wide range of medical market research support offerings in Pharma & Life sciences, Medical Technology and Devices, Animal Healthcare, and Digital Healthcare. Our experienced team of research professionals is equipped with extensive knowledge and skills in designing and implementing a comprehensive range of unique research methodologies and survey data processing. We help players in the healthcare industry across the world come up with tactical and strategic decisions to address all sorts of business challenges. To learn more about our open-end coding market research services, call +91 124 424 5210 or email sales@unimrkthealth.com. You may also fill out our contact form, and our representatives will get in touch with you at the earliest.

Previous"Why KOL Interviews are Integral to Market Research in the Pharmaceutical Industry" Next"Utilizing Ethnographic Studies: A Guide for Medical Device Market Research Surveys"

Share

Recent Posts

  • Strategies Healthcare Companies Can Adopt to Stay Successful Post the Pandemic
  • Self Care Trends Healthcare Companies Should Keep An Eye on in 2023
  • Communications Testing for Healthcare Companies using Qualitative Research Methodology
  • Big Data in Enhancing Healthcare Services
  • Rise and Potential of At-Home Diagnostic Tools

Archives

  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022

Quick Enquiry

Customer Service, We Make it Better

    Related Posts:

    • Smart Home Tech and Healthcare: Evolving Trends and Dynamics
      Smart Home Tech and Healthcare: Evolving Trends and Dynamics
    • Intersection of Metaverse and the Healthcare Industry
      Intersection of Metaverse and the Healthcare Industry
    • Qualitative Research: Golden Tips for Success
      Qualitative Research: Golden Tips for Success
    Contact Us

    Let's Connect

    Please, fill in the form to get in touch!

      Powered by Unimrkt Research.

      • 5th floor, Nimai Tower, 412-415, Phase IV, Gurugram, Haryana-122015
      • Call Us: +91 124 424 5210
      • sales@unimrkthealth.com

      About Us

      • Why Choose Us
      • Meet our team
      • Research Offerings
      ISO-20252-WH-PNG
      png-clipart-iso-iec-27001

      Quick Links

      • Careers
      • Case Studies
      • Privacy Policy
      • Contact Us
      • Sitemap

      Subscribe

      GOT A CHALLENGE FOR US?
      Unimrkt Healthcare would be glad to assist you.

      Unimrkt Healthcare LLP © 2023 All Right Reserved