The computer sciences industry has primarily been responsible for driving the world’s recent digital transformation. The growing popularity and adoption of mobile devices have fuelled the transformation on a much bigger scale than what most imagined possible a few decades ago. Life science research is one industry that has hugely benefited from computation technology. Ever since the COVID-19 pandemic hit, significant efforts have been made to streamline mobile health operations to suit patients’ most pressing needs. Thanks to the emergence of mobile health or mHealth apps, pharma companies can now streamline their pharma market research processes through systematic data collection, patient management, and engagement, as well as drug testing and control. Let us take a look at the interventions provided by mobile health apps and platforms in the pharma industry and how they help power life science research.
1. Increase medication adherence and patient engagement
Technology has introduced new avenues of market research in the pharmaceutical industry. Employing mHealth apps can help companies and pharmaceutical market research firm to collect and analyze real-time data. This data, in turn, will help pharmaceutical market research companies to make sense of valuable insights into patient sentiments and needs. Pharma companies can utilize mHealth apps to come up with “beyond the pill” solutions. They can seamlessly shift from a manufacturing-centric business model to a patient-focused model. Mobile health apps can help pharma companies to capitalize on data that has been provided directly by patients, something that was unheard of before mobile technologies went mainstream. By having round-the-clock patient interaction using these apps, pharma companies can offer patient-specific medications, ensuring improved health outcomes by increasing the overall adherence and compliance.
2. Drive preventative management and care
According to a 2020 survey by Digiteum, approximately 60% of pharma and healthcare industry leaders consider patient engagement to be among the main drivers of disease prevention and high-quality medical care. Mobile health apps can help pharmaceutical companies and physicians to leverage value-based medical delivery models that provide real-time medical data. From a patient’s point of view, mobile health apps can help them become more aware of their health conditions as well as any potential side effects of particular medications. Simultaneously, pharma companies can gather relevant insights and data, which they can use for value-added manufacturing and targeted marketing processes. This allows them to produce more effective drugs, determine dosage efficiency, conduct accurate life sciences market research, and enrich their clinical studies with real-time, first-hand data.
3. Evolving practices across marketing and Pharmacist approach
Pharma marketers can adopt mHealth apps to promote brand awareness, innovate their advertisement models, and enhance communication with patients and doctors. Mobile health technologies also help ensure that sales teams can move away from less-effective conventional face-to-face sales meetings with doctors. A 2019 study revealed that only about 54% of doctors accept in-person sales visits from pharma representatives. This number has dropped further following the pandemic. Mobile health apps have been making a difference in this area. mHealth allows pharma companies to digitize their catalogs and reach doctors and patients through mobile tools. Additionally, using mHealth apps can help life science researchers reach out to patients directly, without the need for any intermediaries.
Final word
Pharma companies must systematically conduct life science research and integrate the insights in all important decisions to chart the way forward. The success of any market research program is tied to access to high-quality relevant data. It is only by leveraging actionable data that organizations can draw crucial conclusions. Life sciences primary market research focuses on gathering crucial data, which can be further analyzed to generate valuable insights. When searching for a proven life science market research company, look no further than Unimrkt Healthcare. To learn more about our life science research services, call +91-124-424-5210 or +91-9870-377-557 or fill out our contact form.
