09Jul
How Healthcare Industry Leaders Are Leveraging Generative AI
Generative AI (Gen-AI) is rapidly transforming the healthcare industry, simplifying complex tasks and creating opportunities for increased efficiency and accuracy across operations. From clinician documentation to operating room scheduling, Gen-AI is helping healthcare providers and payers address one of the sector’s biggest challenges: managing and processing large data and paperwork. By rapidly extracting, organising, and […]
17Jun
5 Strategies for Successfully Engaging KOLs in Pharma Market Research
In pharma market research, Key Opinion Leaders (KOLs) are crucial for gathering valuable insights that shape industry trends and clinical practices. Recruiting KOL panels effectively ensures your research aligns with market needs and scientific advancements. Whether through KOL interviews or collaborating with a life sciences market research firm, knowing how and when to engage these […]
10Jun
Developing a Stellar Pharma Product Portfolio with Business Market Research
In the pharmaceutical sector, the launch of new drugs or therapies is often met with a mix of hope and healthy skepticism. Research and development (R&D) cycles are long and resource-intensive, and even the most promising discoveries can fall short of expectations. Amid this uncertainty, the ability to make informed, forward-looking decisions becomes crucial—not only […]
26May
All Your Questions About Online Medical Surveys, Answered
Timely insights are essential for making informed business and clinical decisions in today’s data-driven healthcare environment. From pharmaceutical giants to digital health startups, organizations are turning to online medical surveys to understand evolving trends, capture authentic patient experiences, and collect valuable professional input. But what exactly are online medical surveys, and why have they become […]
16May
8 Factors Affecting Drug Prices and How to Get Them Right
Drug pricing is a complex issue that affects not only patients but also pharmaceutical companies, healthcare providers, insurers, and government bodies. Given the numerous factors influencing drug prices—including demand and supply, taxation, raw material costs, licensing, storage, insurance, and physician recommendations—determining the right price remains a significant challenge. Pricing accounts for a significant portion of […]
09May
5 Tips to Identify Your Target Audience in the Healthcare Market
Identifying your target audience is not just important—it’s essential when it comes to the highly specialized healthcare market. Whether you’re a healthcare startup, an established clinic, a pharmaceutical company, or a healthcare payer, directing your marketing efforts to the right audience is crucial for success. No matter the number of healthcare industry market research projects […]
21Apr
Encouraging Patient Interaction on Patient Portals and Mobile Apps: 6 Areas For Research and Planning
The rapid digitalization of healthcare has seen patient portals and mobile health apps becoming essential tools for enhancing patient engagement. These platforms provide patients with secure access to their medical records, appointment scheduling, telehealth services, and personalized health insights. However, despite their massive potential, many healthcare providers struggle to encourage patient interaction effectively. An approach […]
15Apr
KOLs in the Pharmaceuticals Industry: Who Are They?
KOLs in pharmaceutical industry are the captains of your market research ship. Without them, it’s hard to navigate the crashing waves of market uncertainty and competitor attacks. The ship is bound to sink unless you have a seasoned captain (KOL) on board. These experts offer critical thought leadership that enhances credibility and fosters trust. If […]
04Apr
Enhancing Accessibility: An Area of Improvement for Digital Healthcare Providers
According to the World Health Organization, over 1.3 billion people worldwide live with significant disabilities. Yet, most digital healthcare platforms are not designed with them in mind. When essential care is locked behind inaccessible technology, patients are excluded, disparities deepen, and innovation stalls. Telehealth, patient portals, and mobile health apps promise convenience, yet for many, […]
26Mar
Mastering The Art of Concept Testing with Healthcare Professionals
Concept testing emerges as a pivotal and transformative phase in a company’s product development and marketing strategy, particularly in the ever-evolving landscape of the healthcare industry. The significance of this phase cannot be overstated, serving as a linchpin for the success of healthcare concepts. For the success of your concept testing campaign, the careful combination […]