10Nov
Online Bulletin Boards for Healthcare Research
As the global healthcare industry becomes more complex and demanding, brands are looking to customize their messaging for healthcare products. In order to do that, they are relying on patient segmentation and personal development. Nothing is more important than one’s health, and it has been shown that patients generally have strong emotional connections to the […]
28Oct
Remote and digital eye care – Engagement trend with the Ophthalmologists
Demand for digital health technology accelerated during the COVID-19 pandemic due to a pressing need for increased access to health care while attaining a reduction in the exposure risk that comes with in-person consultations. There has been a sharp increase in the adoption of digital healthcare solutions across different specialties, including ophthalmology. Available data shows […]
19Oct
Smart Home Tech and Healthcare: Evolving Trends and Dynamics
Did you know that devices such as smartphones, IoT devices, and wearables are making their way into the lives of the older population and young people at the same rate? As it stands, the demand for smart home care technologies is experiencing rapid growth. According to estimates, the global ‘smart’ home care market is set […]
28Sep
Qualitative Research: Golden Tips for Success
Working with physicians or doctors on qualitative research campaigns can be challenging, as they are a difficult audience with which to communicate and solicit feedback. Doctors spend much of their time assisting and directing patients and medical teams, leading to excruciatingly busy schedules. That is why it can be quite challenging for them to fit […]
20Sep
Intersection of Metaverse and the Healthcare Industry
Ever since the social media giant Facebook changed its holding company’s name to “Meta”, everyone seems to be talking about the metaverse. A lot has been discussed on how it might transform work, play, social interactions, and business. Healthcare is another industry where the metaverse’s impact could be revolutionary, although the potential impact is yet […]
16Aug
Steps for Designing Effective Patient Surveys
As a healthcare business, you must clearly understand what your patients think of your facilities, treatment, and other aspects of your service. This is why the importance of patient surveys in the healthcare industry cannot be ignored. Insights derived from patient satisfaction surveys can help your organization refine its approach when it comes to taking […]
12Jul
Key Elements of Market Research
Staying ahead of the competition in any industry demands a 360-degree awareness of the vitals in your industry. This includes keeping your ears to the ground for changing stakeholders needs and preferences. Healthcare research companies like Unimrkt Healthcare use a variety of methodologies and tools like quantitative, qualitative, In depth discussions, analysis software, competitive intelligence […]
03Jun
Importance Of Qualitative Research in Healthcare
Qualitative research is an approach in research which leverages open-ended communication to identify and study patterns in thoughts, feelings, and experiences of individuals in relation to a specific inquiry. Even though qualitative research is not based on statistical estimations and numerical data, it does provide many benefits in a research exercise, such as eliciting rich […]
27May
Mobile Health Apps & Platforms in for the Pharma Industry
The computer sciences industry has primarily been responsible for driving the world’s recent digital transformation. The growing popularity and adoption of mobile devices have fuelled the transformation on a much bigger scale than what most imagined possible a few decades ago. Life science research is one industry that has hugely benefited from computation technology. Ever […]
12May
How AI is Transforming the Healthcare Industry in a Post-Pandemic World
The COVID-19 pandemic has accelerated the implementation of artificial intelligence (AI) in the global healthcare sector. Showing immense potential in a variety of fields, such as medical imaging, chronic illness management, precision medication, population health, and pharma market research, AI can serve as a tool to help improve care delivery efficiency, reduce administrative burdens, and […]