05Feb
Prioritising the Customer Voice in UX-Focussed Healthcare Market Research
Understanding and prioritizing the customer voice has become indispensable in healthcare for fostering innovation and improving patient outcomes. As healthcare systems and products become more user-centric, UX-focused healthcare market research will continue playing a pivotal role in aligning solutions with real patient needs. In today’s blog, we will explore why the customer voice is vital, […]
27Jan
Balancing Sensitivity with Impact: Best Practices for Concept Testing in Oncology
Concept testing plays a pivotal role in the development of innovative solutions. These solutions, whether they are new therapies, diagnostic tools, or patient support systems, have the potential to save lives and improve quality of life. However, oncology presents a set of unique challenges. When conducting concept testing in oncology, researchers must balance the sensitivity […]
17Jan
10 Proven Tips for Conducting Effective Medical Surveys
Healthcare is a highly demanding sector, where accurate and reliable data is crucial. Without the right kind of data on hand, it’ll be virtually impossible to improve patient care, understand medical trends, and ultimately make informed decisions. One of the most effective ways to gather this data is through medical market research surveys. Whether it’s […]
08Jan
7 Winning Strategies to Strengthen Payer-Provider Business Relationship
The payer-provider relationship is fundamental for ensuring that patients receive the care they need while also managing the cost of that care. Public payers in healthcare typically fund healthcare services, while providers deliver them. But who are the payers? They involve players like insurance companies or government programs. On the other hand, healthcare providers include […]
26Dec
Mastering Effective Mergers & Acquisitions in the Pharma Market
Mergers and acquisitions (M&A) are mainstays in the pharmaceutical industry as they allow companies to expand portfolios, optimize operations, and foster innovation. However, these deals can be incredibly complex and even the most minor mistakes are extremely costly. They require careful planning and execution to deliver long-term value. Scientific due diligence (which basically means gathering […]
12Dec
Why Online Bulletin Boards Matter in Market Research
In recent years, the need for agile, in-depth market research methods has grown across sectors, especially in healthcare and pharmaceuticals. As traditional research methodologies are often limited by in-person constraints, online bulletin board market research has emerged as a powerful alternative. It offers a flexible and interactive platform for gathering rich, qualitative data. Through online […]
05Dec
Digital Healthcare Tools: A Cost-Saving Approach in the Sector
The healthcare industry is undergoing a seismic shift, thanks to the dramatic rise in the adoption of innovative, data-driven digital healthcare tools. Insights from a recent digital healthcare research report reveal that these advancements are not only addressing inefficiencies, but also making medical services more accessible and affordable. For healthcare organizations, embracing these technologies has […]
27Nov
Pharmaceutical Market Research in 2024: What Has Changed?
The pharmaceutical industry is undergoing a seismic transformation. From groundbreaking advancements in AI to shifts in global healthcare needs, pharmaceutical market research has evolved rapidly, enabling pharma companies to adapt to a fast-paced, data-driven landscape. These seismic changes have again highlighted the crucial role of pharma market research, as companies and investors need real-time data […]
22Nov
AI Opportunities in the Biopharma Industry
Since the onset of the COVID-19 pandemic, the biopharma industry has experienced a seismic shift, with artificial intelligence (AI) becoming a crucial enabler of innovation. The adoption of AI technologies has significantly enhanced the healthcare industry and transformed traditional methodologies into more efficient and effective processes. Historically, AI has found its application in small-molecule modeling […]
15Nov
7 Key Gaps in Digital Patient Engagement
Digital patient engagement has emerged as a critical component of healthcare delivery in the 21st century. From virtual consultations to remote monitoring tools, digital platforms have significantly transformed how patients interact with healthcare providers. However, despite this level of progress, there are still significant gaps that are hindering the full potential of digital patient engagement. […]