As the global healthcare industry becomes more complex and demanding, brands are looking to customize their messaging for healthcare products. In order to do that, they are relying on patient segmentation and personal development. Nothing is more important than one’s health, and it has been shown that patients generally have strong emotional connections to the […]
Demand for digital health technology accelerated during the COVID-19 pandemic due to a pressing need for increased access to health care while attaining a reduction in the exposure risk that comes with in-person consultations. There has been a sharp increase in the adoption of digital healthcare solutions across different specialties, including ophthalmology. Available data shows […]
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