30Dec
Communications Testing for Healthcare Companies using Qualitative Research Methodology
Choosing the ideal qualitative research methodology can positively transform your business marketing game. Qualitative research can help you to understand mass health behavior and patterns, describe patient experiences, create customized health therapies, and develop new healthcare theories. The richness of the data that is collected, as well as the depth of the exploration, are two […]
27Dec
Big Data in Enhancing Healthcare Services
Research methodology in health has transformed over the last decade. The amount of data constantly generated and collected worldwide has significantly increased during the past ten years. As a result, the discipline of “Big Data” has emerged, which has taken the world by storm. Big Data has proven to aid new and more efficient market […]
06Dec
Rise and Potential of At-Home Diagnostic Tools
At-home testing is a modern-day concept in the healthcare industry that gained momentum during the Covid-19 pandemic. Owing to their convenience, at-home diagnostic kits have emerged as a revolutionary solution to monitor the presence of various diseases, which is why the stakeholders in the healthcare industry are stressing the need to optimize existing working mechanisms/products. […]
30Nov
Why Healthcare Companies Should Invest in Patient Engagement Technology
Support for improved patient engagement is one of the fastest-growing subsectors of healthcare technology. According to a 2019 healthcare survey programming report, 81% of hospital and healthcare leaders said that their organizations’ top objective is to improve the patient experience. The effectiveness of technology systems highly depends on their quality and design. As an increased […]
10Nov
Online Bulletin Boards for Healthcare Research
As the global healthcare industry becomes more complex and demanding, brands are looking to customize their messaging for healthcare products. In order to do that, they are relying on patient segmentation and personal development. Nothing is more important than one’s health, and it has been shown that patients generally have strong emotional connections to the […]
28Oct
Remote and digital eye care – Engagement trend with the Ophthalmologists
Demand for digital health technology accelerated during the COVID-19 pandemic due to a pressing need for increased access to health care while attaining a reduction in the exposure risk that comes with in-person consultations. There has been a sharp increase in the adoption of digital healthcare solutions across different specialties, including ophthalmology. Available data shows […]
19Oct
Smart Home Tech and Healthcare: Evolving Trends and Dynamics
Did you know that devices such as smartphones, IoT devices, and wearables are making their way into the lives of the older population and young people at the same rate? As it stands, the demand for smart home care technologies is experiencing rapid growth. According to estimates, the global ‘smart’ home care market is set […]
28Sep
Qualitative Research: Golden Tips for Success
Working with physicians or doctors on qualitative research campaigns can be challenging, as they are a difficult audience with which to communicate and solicit feedback. Doctors spend much of their time assisting and directing patients and medical teams, leading to excruciatingly busy schedules. That is why it can be quite challenging for them to fit […]
20Sep
Intersection of Metaverse and the Healthcare Industry
Ever since the social media giant Facebook changed its holding company’s name to “Meta”, everyone seems to be talking about the metaverse. A lot has been discussed on how it might transform work, play, social interactions, and business. Healthcare is another industry where the metaverse’s impact could be revolutionary, although the potential impact is yet […]
16Aug
Steps for Designing Effective Patient Surveys
As a healthcare business, you must clearly understand what your patients think of your facilities, treatment, and other aspects of your service. This is why the importance of patient surveys in the healthcare industry cannot be ignored. Insights derived from patient satisfaction surveys can help your organization refine its approach when it comes to taking […]