Healthcare providers are attempting to close the communication gap with patients using a tool that has long been a mainstay in the retail and hospitality sectors; online medical surveys. Not only do they help to measure patient satisfaction, but they can also be utilized to improve patient engagement and deliver a tailor-made home care coordination program. In this blog, we will discuss how people’s attention span has decreased with the rise of short-form social media content platforms like TikTok and how you can use online medical surveys to boost patient engagement.
Tik-Tok Influenza And The Rise of Social Media Influence
TikTok, the viral social media app, has become immensely popular among young people, with over 1 billion active users worldwide. The app’s algorithm uses machine learning to curate a personalized “For You” page, where users can discover content that matches their interests. TikTok influencers are the new marketing geniuses who have cemented their place in every major brand’s social media marketing plans. There’s a ton of data out there in the social media realm that brands can use as their think tank. Brands appreciate the potential of TikTok and other short-form content influencers to reach younger audiences, which is why they are partnering with creators to promote their products and services. This rise in social media penetration can help in conducting mixed methods research in healthcare. Thanks to the new media, any research method (online survey) can be conducted with a higher engagement rate than traditional routes. Getting meaningful responses from survey participants is now easier than ever, and brands shouldn’t hesitate to utilize this largely unexplored data goldmine.
The Fall of Customer Attention Span and How To Deal With It?
Customer attention span dropped again in 2022. According to experts, the average attention span of humans is 8 seconds, which is progressively getting shorter. With the rise in mobile apps and social media, traditional healthcare customers (i.e. patients) are acting no differently. Their attention span is also decreasing with time as they seek fast resolutions. Here are some strategies healthcare institutions can use to deal with the fall in the customer’s attention span:
- Personalize the experience: Personalization can help health organizations cut through the noise and create a more meaningful connection with patients. Data and analytics can help tailor the patient experience and provide personalized recommendations, plans, and services. Healthcare industry market research can help you gather relevant data for further behavior analysis.
- Simplify the message: Today’s patients are looking for information in an easy-to-understand and digest format. The key here is to simplify your message, avoid jargon and technical terms, and use clear and concise language.
- Use multiple channels: Customers these days engage with content through a variety of channels, including social media, email, websites, and mobile apps. Adopt a multi-channel approach to reach customers where they are and create a consistent patient experience across all touchpoints. Through online medical surveys, you can figure out the platforms patients are comfortable using, enabling you to craft an end-to-end engagement plan.
- Optimize for mobile: With more customers accessing content on mobile devices, businesses need to ensure that their content is optimized for mobile. Everyone wants their health data on their fingertips. Brands that deliver on that front stand to win the race in this dynamic healthcare environment.
Role of Online Medical Surveys in Boosting Engagement
One of the most talked-about research methods, online surveys can play a significant role in boosting patient engagement in several ways. Here are some of the ways online surveys in research methodology can take your patient experiences to the next level:
- Surveys allow healthcare providers to collect feedback from patients on their experiences with care, including areas for improvement and potential barriers to engagement. This information can be further analyzed to deliver customized care plans and improve patient satisfaction, leading to better health outcomes.
- Online medical surveys can help patients feel more involved in their care routine. This resembles giving them a voice in their treatment process. Patients who feel they are being listened to and understood are more likely to stay engaged with their treatment plans.
- It goes without saying that online surveys can be used to gather important health information from patients, which can help doctors detect early symptoms, prescribe timely medications, and suggest lifestyle changes.
Final Word
Online medical surveys are the secret sauce to success for healthcare practitioners. At the same time, to get the best possible research outcomes, you must use the right methodology for online survey. For that, it is crucial to work with the best healthcare market research firms. When looking for a proven healthcare research firm, look no further than Unimrkt Healthcare. Over the years, we have continuously employed scientifically proven healthcare research methods to provide actionable data through precise targeting of respondents. To learn more about how we can help you with your qualitative market research endeavor, call +91-124-424-5210, +91-9870-377-557, or email sales@unimrkthealth.com. You may also fill out our contact form and our experts will contact you at the earliest.
