14Nov
From Concept to Market: Using Research to Ensure Animal Health Product Acceptance
The path from a promising idea to a successful animal health product is rarely simple. Many innovations fail to make an impact, not because of scientific limitations but because they do not consider the practical realities of animal care across veterinary, livestock, and pet sectors. For companies operating in the animal healthcare market, this can […]
04Nov
Leveraging Primary Market Research to Drive Pharma Brand Repositioning
Pharmaceutical companies invest heavily in building credibility with healthcare professionals (HCPs), patients, regulators, and partners. Yet, over time, even the strongest brands face challenges: generic competition, declining trust, new market entrants, or changing patient expectations. When these shifts occur, pharmaceutical companies often turn to brand repositioning to redefine their place in the market. But effective […]
24Oct
Precision Insights for Precision Medicine: Market Research to Drive Personalized Healthcare
When groundbreaking therapies meet the complexities of real‑world healthcare, even the most promising precision‑medicine innovations can struggle to find their footing. Without clear insights into patient needs, clinician workflows and payer expectations, you risk delays, misaligned launches and missed opportunities. In this guide we show how targeted market research in healthcare delivers the precise data […]
14Oct
The Sales Head: Conducting Research with Star KOLs in the Pharmaceutical Industry
Technology and data-driven tools have transformed the way companies operate. Yet, despite all the advancements, the human element remains indispensable, especially when it comes to engaging with healthcare professionals (HCPs) and patients. Among the most influential human elements in pharma marketing and sales are the sales heads or Key Account Managers (KAMs). These key opinion […]
06Oct
Business Research Methodologies in Healthcare: 7 Desk-Based Approaches That Work
Healthcare is one of the most complex and fast-evolving industries in the world. Whether you are a pharmaceutical service provider, a logistics partner, a private corporation, or a public sector stakeholder, your decisions carry long-term implications for patients, providers, and regulators. In such a competitive and highly regulated environment, informed decision-making is essential. This is […]
29Sep
Data-Driven Decisions: How Healthcare Technology Empowers Payers for Best Outcomes
Healthcare payers, both public programs and private insurers, are under intense pressure to control costs, reduce fraud, and improve member outcomes. To meet these demands, they are turning to advanced data platforms, real-time analytics, and automation to transform every step of the payer value chain, from eligibility verification and claims adjudication to care-coordination and provider […]
24Sep
Human-Led Primary Research in the UK: The Case for CATI
Modern research methodologies such as online surveys, AI-driven data collection, and automated insights promise speed and cost savings. Yet, when it comes to healthcare market research methodology, one approach continues to stand tall: CATI (Computer-Assisted Telephone Interviewing). Healthcare is an industry where sensitivity, depth, and accuracy are critical. Understanding patient experiences, physician perceptions, or regulatory […]
19Sep
Designing Patient Surveys for Older Adults: Key Considerations for Meaningful Data
Older patients form a significant portion of the healthcare landscape, and capturing their opinions is critical for tailoring services that meet their unique needs. Researching this demographic, however, presents its own set of challenges, from communication barriers to cognitive or physical limitations. Designing surveys for elderly patients requires thoughtful consideration to ensure that the data […]
25Aug
Launching Healthcare Products? The Critical Role of Primary Market Research in Product Development
Bringing a new therapy, device, or diagnostic to market is high-stakes. Pipelines are crowded, regulatory and access hurdles are real, and stakeholder expectations change fast. In this environment, guessing is expensive. Primary market research, which is research directly with the physicians, payers, pharmacists, patients, and caregivers who shape real-world decisions, gives product teams the evidence […]
19Aug
Using Qualitative Research to Uncover & Address Healthcare Access Inequities
Access to healthcare remains elusive for millions of people worldwide. While technological advancement and medical innovation continue to reshape how care is delivered, many individuals and communities still struggle to access even the most basic health services. These access inequities don’t just impact individual outcomes; they also represent a missed opportunity for healthcare organizations to […]