19Mar
Online Medical Surveys for Allied Healthcare Professionals: Benefits and Best Practices
Online medical surveys for allied healthcare professionals (AHPs) are a powerful tool to gather diverse insights when conducting healthcare practitioners online research. If you’re not aware of this shift in medical market research, you’re really missing out on important stuff. Online medical research surveys can help shape medical advancements, improve patient care, and refine healthcare […]
10Mar
Revolutionizing Diagnosis: AI Applications in Healthcare
Artificial Intelligence (AI) is transforming the world, and the healthcare industry is no different. There won’t be a single, accurate digital healthcare industry report that would claim that medical diagnostics is unaffected by AI. If you aren’t prepared yet, your organization might become outdated, and patients will be hesitant to visit you soon. AI has […]
25Feb
Effectively Utilising CATI for Healthcare Market Research
Healthcare market research is one of the most complicated tasks for researchers, as minor inaccuracies can have huge consequences. However, certain tools like Computer-Assisted Telephone Interviewing (CATI) can simplify the process. If you aren’t utilizing CATI in healthcare yet, you’re missing out on an immensely powerful research armament. In this blog, we’ll explain why and […]
20Feb
Key Opinion Leaders: The Benefits of Researching the Influencers in the Medical Device Industry
Organizations aiming to solidify their position in the ever-evolving medical device industry must establish credibility and foster trust among healthcare professionals. Key Opinion Leaders (KOLs), who are influential experts in the field, play a pivotal role in bridging the gap between medical innovations and their adoption in clinical practice. These influencers are essential for medical […]
05Feb
Prioritising the Customer Voice in UX-Focussed Healthcare Market Research
Understanding and prioritizing the customer voice has become indispensable in healthcare for fostering innovation and improving patient outcomes. As healthcare systems and products become more user-centric, UX-focused healthcare market research will continue playing a pivotal role in aligning solutions with real patient needs. In today’s blog, we will explore why the customer voice is vital, […]
27Jan
Balancing Sensitivity with Impact: Best Practices for Concept Testing in Oncology
Concept testing plays a pivotal role in the development of innovative solutions. These solutions, whether they are new therapies, diagnostic tools, or patient support systems, have the potential to save lives and improve quality of life. However, oncology presents a set of unique challenges. When conducting concept testing in oncology, researchers must balance the sensitivity […]
17Jan
10 Proven Tips for Conducting Effective Medical Surveys
Healthcare is a highly demanding sector, where accurate and reliable data is crucial. Without the right kind of data on hand, it’ll be virtually impossible to improve patient care, understand medical trends, and ultimately make informed decisions. One of the most effective ways to gather this data is through medical market research surveys. Whether it’s […]
08Jan
7 Winning Strategies to Strengthen Payer-Provider Business Relationship
The payer-provider relationship is fundamental for ensuring that patients receive the care they need while also managing the cost of that care. Public payers in healthcare typically fund healthcare services, while providers deliver them. But who are the payers? They involve players like insurance companies or government programs. On the other hand, healthcare providers include […]
26Dec
Mastering Effective Mergers & Acquisitions in the Pharma Market
Mergers and acquisitions (M&A) are mainstays in the pharmaceutical industry as they allow companies to expand portfolios, optimize operations, and foster innovation. However, these deals can be incredibly complex and even the most minor mistakes are extremely costly. They require careful planning and execution to deliver long-term value. Scientific due diligence (which basically means gathering […]
12Dec
Why Online Bulletin Boards Matter in Market Research
In recent years, the need for agile, in-depth market research methods has grown across sectors, especially in healthcare and pharmaceuticals. As traditional research methodologies are often limited by in-person constraints, online bulletin board market research has emerged as a powerful alternative. It offers a flexible and interactive platform for gathering rich, qualitative data. Through online […]