Healthcare is one of the most dynamic industries. When it comes to improving prevailing solutions or exploring new avenues for enhanced and safe experiences for patients, ethnographic studies are a real game-changer. Ethnography is a subset of anthropology that deals with understanding people’s beliefs, habits, and social patterns. A better ethnographic understanding of patients’ preferences allows medical device manufacturers to design patient-centric products. The ethnographic studies require extensive medical market research surveys. This is where Unimrkt Healthcare can help you with modern-day data gathering methodologies that afford you valuable insights to stay ahead of the curve. That said, continue reading as we discuss how ethnography can be beneficial in designing medical devices.
1. Understanding user/patient behavior and requirements
The rise of healthcare consumption has resulted in more empowered users who are no longer deferring all treatment decisions to doctors. Instead, due to increasing access to information, patients are taking a substantial role in decisions about their treatment. Before they even leave the doctor’s office after a diagnosis, most patients will look for answers on the internet. Medical-device innovators can better meet the requirements of patients and providers if they have a better grasp of their attitudes and pain points. This applies for a handheld device like DPI inhaler to a mobility device like wheelchair to many others. Medical market research surveys can be vital in decoding doctor/patient requirements.
2. Leveraging various ethnographic initiatives
Medical device manufacturers can deploy various ethnographic initiatives to steer through tough competition in the healthcare sector. These are:
- Framing research by utilizing existing data sets to anticipate unknown variables, allowing for the enhancement of products while making them more comfortable and safe.
- Pinpointing the target audience, including individuals that have recently used or intend to use a medical device in the near future.
- Gathering deep insights about respondents through various practices such as 1-on-1 telephonic interviews and conducting surveys (online and postal).
Medical technology solutions require constant monitoring of performance-based metrics. Unimrkt Healthcare deploys various cutting-edge medical device market research methodologies, such as telephonic interviews, to provide tailored insights.
Deploying ethnographic studies throughout the product lifecycle
Ethnographic studies of medical devices can assist companies in prioritizing a blueprint for innovation, as well as providing insights into specific usability challenges involved in patient onboarding and medical support from all stakeholders. Based on the characteristics of a product’s life cycle, ethnographic research can aid in obsolete decisions, ensuring that a product continues to meet the evolving requirements of all stakeholders. Expertly curated medical market research surveys can help in understanding how people will respond to a product after roll-out.
Conclusion
The need for constantly evolving customization is pushing manufacturers of medical technological solutions to leverage the proven potential of medical market research methodologies such as surveys. At Unimrkt Healthcare, we aim to provide actionable data through precise targeting of respondents using updated life science research methodologies (for both quantitative and qualitative market research). To learn more, call +91-124-424-5210, +91-9870-377-557 or email sales@unimrkthealth.com. You may also fill out our contact form and our experts will contact you at the earliest.
