03Oct
The Magic Combination of Quantitative and Qualitative Healthcare Research Techniques Together
Quantitative research is crucial for the medical industry, but there is a significant importance of qualitative research in healthcare too. You can’t ignore either of them when it comes to data collection in this high-stakes space. Mixed Methods Research adds the balance. It blends both quantitative and qualitative data to make way for a thorough […]
18Sep
How to Work Around Invalid Survey Responses
Invalid survey responses are a nuisance for researchers, especially when conducting online medical research surveys. They make the outcome quality poor and lead to misleading conclusions, which can cause improper or insufficient healthcare decisions. In today’s blog, we will explain how to detect, filter out, and prevent invalid survey responses to maintain the top-notch quality […]
12Sep
Can AI Make Breakthroughs in the Mental Healthcare Market?
The field of mental healthcare faces numerous challenges, including limited access to services and the complexity of diagnosing and treating mental health disorders. As technology advances, there is growing optimism that artificial intelligence (AI) can play a transformative role in addressing these challenges, especially under human supervision. In this article, we will explore the potential […]
03Sep
Payers in Healthcare: The Force Critical to Patient Satisfaction
Public and private payers in healthcare play a pivotal role in determining how patients access and experience medical services. They play an instrumental role in shaping healthcare delivery and ensuring the sustainability of healthcare systems, thus significantly influencing patient satisfaction. The landscape of healthcare payers is diverse, encompassing various entities with distinct roles and responsibilities, […]
27Aug
8 Questions You Can Answer with Patient Market Research
It’s high time healthcare companies must realize that patient market research is not a luxury anymore. It has become a vital tool for understanding the needs and preferences of those who use medical devices and services. Comprehensive healthcare industry market research can uncover rich data, which can allow companies to derive actionable insights, which can […]
20Aug
Drug Commercialization: A Primer for Medical Market Research
The drug commercialization process is a cornerstone of the pharmaceutical industry. The journey from research and development to market availability not only helps to give patients access to new medications but also ensures the financial viability and growth of pharmaceutical companies. In today’s blog, we will provide you with a primer on the various stages […]
06Aug
Deciphering the Value of Concept Testing For Your Healthcare Business
Innovation is the essential driving force behind the healthcare industry. New products, services, and technologies must continually emerge, promising enhanced patient care and streamlined operations. However, not all innovations succeed in the market. Some fail to fill the gaps in the market and meet customer expectations, consequently fading away from the healthcare scene. This is […]
22Jul
Metaverse in Healthcare: Exploring the Future of Medicine
The impact of metaverse in healthcare and life sciences markets is one of the most discussion-worthy topics today amidst the rapid growth of futuristic technologies. Experts predict that Metaverse will be the next big thing in medicine, very soon.For some context, Metaverse is the technology of the future that is capable of creating decentralized real-time, […]
15Jul
How Online Bulletin Boards Can Help You Design Smart Wearables?
The smart wearables industry is booming and will continue to grow exponentially in the coming years. A recent report indicates that the global wearables market is set to reach $74.03 billion by 2025. To capitalize on this high-potential market, your brand needs an innovative design that users love. Online bulletin board market research can assist […]
09Jul
How the Pharma Market is Changing in 2024 and Tips to Prepare
As we reach mid-2024, the pharmaceutical industry is experiencing a significant metamorphosis. This metamorphosis is characterized by the integration of cutting-edge technologies and a heightened emphasis on personalized medicine. Every day a new technology is launched, which then contributes to a significant disruption of the sector. The very next day, another technology comes to the […]